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All Marketers Tell Stories

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Red Fez

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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« Great moments in copywriting | Main | J.A.M. (Just another meeting) »

Blow up your home page

Do you really need a home page? Does the web respect it?

Human beings don't have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don't have a home page in terms of the way people experience them.

The problem with home page thinking is that it's a crutch. There's nothing wrong with an index, nothing wrong with a page for newbies, nothing wrong with a place that makes a first impression when you get the chance to control that encounter. But it's not your 'home'. It's not what the surfer/user wants, and when it doesn't match, they flee.

You don't need one home page. You need a hundred or a thousand. And they're all just as important.

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Listed below are links to weblogs that reference Blow up your home page:

» Surprise! You home page doesn't matter (...the way you thought it did) from Ch4tter
Thanks, Seth, for the insight about homepages. I had been looking for the right opportunity to use the prescient. For those who haven't seen it, here's what he thinks: The problem with home page thinking is that it's a crutch... [Read More]

» We dont need no stinkin Home Pages from Adirondack Base Camp
I dont know how many people dream about website navigation, but Im guessing Im not alone. Theres a whole slew of sites I frequent, using my own bookmarks instead of the designers navigation scheme.  Other times I n... [Read More]

» Уничтожьте домашнюю страницу from Как продать
Автор: Сет Годин оригинал статьи от 18 мая 2007 г. Вам действительно нужна домашняя страница? Веб признает их? У человека нет домашней с... [Read More]

» Knowledge isPower from Life and Life Only
Two very different takes on the same rule. Seth argues that each landing page is really just a homepage for that specific visitor. If it doesnt tell them what they want to hear, make them feel what they want to feel or seem like ho... [Read More]

» Home Pages Are For The Birds from We Are Sharks ~ Art | Design | Culture | Media
As the internet evolves, and the users evolve with it, our understanding of what a website should be needs to grow as well. Home pages were the purview of wow. You can see it in our vernacular. Splash page anybody? Remember gigantic image maps? How... [Read More]

» What's the Most Important Page on Your Website? from Lucrative Web Design
So, Seth Godin advises his readers to blow up their websites home pages. Is the home page irrelevant? To answer that, I dug up a blog post I remembered reading a couple years ago on UIEs site. Jared Spool and his associates at UIE actually d [Read More]

» What's the Most Important Page on Your Website? from Lucrative Web Design
Seth Godin advised his readers to blow up their websites home pages. Is the home page irrelevant? To answer that, I dug up a blog post I remembered reading a couple years ago on UIEs site. Jared Spool and his associates at UIE actually do th [Read More]

» How to make an effective home page from Interactive & eMarketing by Matt Freedman
Have you ever gone to a website and after a glimpse around it, you have no idea what the website ... [Read More]

» Lazy Sunday: Blow Up Your Home Page from The Winery Web Site Report
Of course, your winery Web site has a home page. But nowadays, it's not necessarily the first page your vistor will see.Companies may have a website, but they don't have a home page in terms of the way people experience [Read More]

» The Impressionator from Treetech Communications
Home pages for websites. The First Impression of your website and a indication of what one can expect from the rest of your webiste. Home page is your websites impressionator. (No, impressionator is not a word, I made that up, which actually sou... [Read More]

» A home page is a decision from Enterprise Decision Management - a Weblog
I saw this post by Seth Godin - Blow up your home page- and it made me want to point out that when a customer or prospect visits the "home page" of your site, itfeels to them like you made [Read More]

» Turn Your Website Upside Down from Vario Creative Blog
Seth Godin has a great post in which he makes the following point: You dont need one home page. You need a hundred or a thousand. And theyre all just as important. Bingo! If youve got your website set up properly, then every page i... [Read More]

» Seth Says: Blow Up Your Home Page from Experience Planner by Scott Weisbrod
Seth Godin provokes an important thought with a recent post: when you can’t control where a user starts their experience with your website, how important is the home page?  Depending on what information a user is looking for, every page on the websi... [Read More]

» A Concise Guide To Keyword Research from Tips, Tricks, Tools & Techniques
Keywords are the underpinnings of all major search engines. In order to rank well in search engines or to do well with AdWords ads, you need to do keyword research. Knowing which keywords to target is also a prerequisite for using the tools RaSof and r... [Read More]

« Great moments in copywriting | Main | J.A.M. (Just another meeting) »