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Great moments in copywriting

"Claudio Giordano opened this highly lauded West Lincoln Road restaurant with one purpose in mind: to fuse his lifelong passion for fishing with reliability and quality, while making his new endeavor creative, affordable and friendly."

No one was offended, nothing was left out, nobody got hurt.

A knife usually cuts through the clutter better than a spoon.

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Listed below are links to weblogs that reference Great moments in copywriting:

» Great ad copy... but how's the marketing? from Ch4tter
After reading Seth's Great Moments in Copywriting post about Claudio Giordano and his AltaMar seafood restaurant I had high expectations. So I did a little digging and found the site with the original transcription: Chef/Proprietor Claudio Giordano ope... [Read More]

» If You Don't Offend Someone, You're Not Working Hard Enough from ChaosScenario
Seth Godin recently posted a statement that he said he considered to be a Great Moment in Copywriting. Claudio Giordano opened this highly lauded West Lincoln Road restaurant with one purpose in mind: to fuse his lifelong passion for fishing [Read More]

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