Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Impossible markets | Main | The Dip is now on iTunes »

How to misuse Google Analytics

Dashboard1
You may very well already have Google Analytics installed. It's free, it's accurate and it's cool. Google lets anyone with a website measure their traffic and dozens of other metrics. The entire dashboard is focused on how many people come to your site, how many pages they view when they get there and how long they stay.

Given our desire to be popular combined with Google's desire to give users what they want, it's not surprising that traffic is the key driver of the program.

But traffic is a red herring. At best, it's distracting, a stand-in for something more useful. At worst, though, it's dangerous, because the quest for traffic causes you to make bad decisions.

Why do you have a site? What's your goal? Is it to sell something? To receive email? To spread an idea? Whatever it is, you can probably measure it. And measure it you should. Every other piece of Analytics data is trivial compared to that one number.

Short version: if you don't understand how to do goal tracking and funnel analysis, don't use Analytics until you do.

Google offers Analytics for a reason. They're not being selfless... they understand that efficient websites are more likely to buy traffic, because those sites can more easily convert traffic into revenue. The purpose of the program, then, isn't to stroke your ego (or make you feel inadequate). Instead, it's a tool to help you redesign your site every single day to make your ultimate efficiency go up.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83513725753ef

Listed below are links to weblogs that reference How to misuse Google Analytics:

» Tech Thursday: Are you addicted yet? from Seattle's Rain City Real Estate Guide
After a Wacky Wednesday, I thought it might be time to return to real estate technology ShackPrices adds mass transit to their listing search and Greg continues to be impressed (so am I) USA Today provides an idea for a potential update ... [Read More]

» Traffic crunch from Jason Macemore
One of the biggest announcements of the week, was the redesign of Google Analytics. A sleek new interface, with cool graphs and a web 2.0 look and feel have taken the tool to the next level. On the other hand, Seth Godin publishes a fanta... [Read More]

» It's Scary: Seth Godin and I Often Agree from Lucrative Web Design
Seth Godin yesterday echoed my philosophy on web stats. This is one of the 4 key elements that any website strategy needs. And its way simpler than the hype you hear in web-traffic circles. Because you should not maximize your web traffic. In fact, [Read More]

» Using the new Google Analytics from Fraser Mcculloch
Seth prompted me this morning to get under the bonnet of the newly enhancing Google Analytics. For a client we already had code for sales tracking established for their online store however I must confess I had taken the eye of the ball slightly and no... [Read More]

» HealthyObsession from Startup in San Diego
In yet another link to Seth Godin, the marketing guru/author mentions the newest (and coolest) update to Google Analytics and believes that Google Analytics can become a distraction in the unending quest for more traffic, more traffic. Its indee... [Read More]

» Website Metrics from Richard Veryard Software Industry Analysis
Thanks to Google Analytics and related mechanisms, Google provides a positive feedback loop that reinforces its own commercial agenda. [Read More]

» All about the traffic? from Wired Gecko
Ive been a little obsessed about my blogs traffic for a while now and lately I have found myself wondering why. Sure blog traffic is important if you want to make some money off your blog because it is all a numbers game. It didn... [Read More]

» Whats a Hit? And other Analytics Jargon from The Marketing Technology Blog
Last week I took the day off of work and attended Webcamp, a regional conference on Internet Technology. Though I was an independent speaker (on blogging), I learned a lot about areas that arent my forte. My success in blogging has largely bee... [Read More]

« Impossible markets | Main | The Dip is now on iTunes »