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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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I'm just not that kind of person...

Craig writes in with a story about a Dyson vacuum:

I have a question for you about buying decisions.

A while back I upgraded my Dyson vacuum cleaner when I got a great deal on the latest model. I had been using my old one for about 5 years or so but it was still in perfect working order. I had even replaced a couple of attachments for it via the Dyson website.
I gave my old Dyson to a friend. She had never used a Dyson before and she loved it. So much so that the very next day her own vacuum cleaner was put outside ready for the refuge collection!

But here’s the thing: a few months later the Dyson I gave her stopped working (not sure why, that thing was indestructible) so she decided to buy a new vacuum. Even though the vacuum I gave her was the best she had ever used, she didn’t buy a Dyson.

I was amazed how someone could love a product so much but replace it with an inferior product. I don’t think it was about cost because I told her where she could get an excellent deal on a new Dyson.

This just doesn’t make sense to me so I thought I’d ask if you had any thoughts as to why this happens?

My take: Craig’s friend didn’t see herself as the kind of person who would buy a Dyson. Sure, she might use one, especially if it was free. But buying a weird, fancy-looking vacuum is an act of self-expression as much as it’s a way to clean your floors. And the act of buying one didn’t match the way his friend saw herself.

So many of the products and services we use are now about our identity. Many small businesses, for example, won’t hire a coach or a consultant because, “that’s not the kind of organization we are.” Wineries understand that the pricing of a bottle of wine is more important than its label or the wine inside. The price is the first thing that most people consider when they order or shop for wine. Not because of perceived value, but because of identity.

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Listed below are links to weblogs that reference I'm just not that kind of person...:

» What governs consumer buying decisions? from Ch4tter
WAIT. Before reading on, decide if you want to hear What governs consumer buying decisions? Ch4tter'd in the right sidebar. Read it. Listen to it. Or read it while you listen to it. What factors govern your buying decisions? Imagine [Read More]

» That Vacuum Really Sucks from The Criterion Method - Book Development Blog
Pun intended. Seth Godin posted today about those high end, crazy looking Dyson vacuums and makes a great point about some people not being the kind of person who would buy a vacuum like that. That on many purchases, how the product fits ... [Read More]

» How do you judgequality? from Marketing Monster
Do you judge it based on a product or services offerings. Do you judge it based on design or ease of use? The answer for most people is yes to all of the above. But lets not forget about price. Price can be the biggest facto... [Read More]

» Dyson and SaaS: That kind of a person! from Anshu's Blog on The Business of Software
One of my favorite bloggers is Seth Godin and he recently told this story of why a consumer refused to buy a Dyson vacuum cleaner because she probably doesn't think of her as that kind of a person - t... [Read More]

» Top Vacuum Cleaners from Top Vacuum Cleaners
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