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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Too late? | Main | Alignment »

I'm liveblogging this

Enter a new verb. Liveblogging.

When I was in college, WBCN in Boston tried an experiment. They sent DJs to report live from rock concerts. "We're here in the Gahden, listening to Bruce Springsteen..." The thing is, the promoters wouldn't let them play any of the performances on the radio. So all you heard was breathless commentary on what was happening on stage. "Oh, could it be? Yes, it is, YES YES Little Stevie is back on stage..." As you can imagine, the experiment didn't last long. The DJs had fun, but we were bored.

A few times over the last week, I've spoken at conferences where laptops were open and people were online. They were liveblogging, taking notes in real time and posting them online for all to see. At first, this sounds like a fantastic idea. Now, thousands of people can listen on what's happening in a smaller group.

On closer inspection, it doesn't work particularly well. I mean, not only was I there, but I was speaking, yet I can't make sense at all of the posts. That's because most people don't take notes to be read. They take notes to write them. The act of writing things down triggers different areas of our brain, it focuses attention, it makes it easier to remember things. You can read your blog notes later and say, "yeah, I remember that slide..." But for an outsider who's not there, the amount of information that's imparted is small indeed.

Compare these liveblog posts to posts written an hour later, ones that digest and reflect and chunk the information. These are deliberately designed to inform the reader, not to remind the writer.

I don't mean to pick on the medium. I think it's incredibly valuable--for the poster. We're finding a growing dichotomy now, between blogs that help the reader and blogs that helps the writer. And there's room for both.

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Listed below are links to weblogs that reference I'm liveblogging this:

» Im liveblogging this from University Update
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» Liveblogging -- Everyone's doing it (for now). from Ch4tter
Do you read TechCrunch? If so, you have a sense of what Seth is talking about when he explains liveblogging in his most recent post. Like Channel 4 Action News, but with bloggers. Live. On the scene. Simple. There are [Read More]

» Seth's thoughts on Live blogging from Sivakanth Mundru's ramblings
I prefer to read posts that inform the reader to the posts that outline headlines of a live event, unless the event is of great importance. [Read More]

» Seth Godin: Beat Mediocrity! from Clearing Up The Confusion
On Tuesday I saw Seth Godin give a presentation at the Michigan Theater.Overwhelming.I had six pages of notes and that didn't even scratch the surface of what he was saying. So much of it was relevan... [Read More]

» The Beginning of Liveblogging an Academic Research Conference from Silence and Voice
I have started my trip to Halifax for the AERC 2007 conference. While I am presenting a paper there (see my post yesterday), this time my conference experience will be different from previous ones. The major difference is that I... [Read More]

« Too late? | Main | Alignment »