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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The Dip is now on iTunes | Main | No exceptions »

Learning from bananas

It turns out that it's a lot easier to peel a banana if you start from the 'wrong' end.

You don't even have to use your teeth.

Here's the thing: I know this. I've tried it. It's true.

I still peel a banana the hard way. It feels like the right thing to do.

Selling change is much harder than you think.

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Listed below are links to weblogs that reference Learning from bananas:

» Expect Change from Mr. Besilly's Blog
Change is the unavoidable consequence of carrying around large bills while making small purchases. In this case change is inevitable. Expect change. [Read More]

» On Bananas and Business from Nuts and Bolts of Brand
When I saw Seths post about Learning From Bananas, I figured it was going to be an extension of his lessons on web interface design (from his book The Big Red Fez).  I jump right into the post and found I was wrong.  What he was ... [Read More]

» The challenge of change and network building from Enfusion Network
For The Enfusion Network to function at its best, we need to encourage practioners and consultants to engage with an open working style that allows the benefits of a network to emerge. But as Seth Godin's post on bananas suggests... (and as our experienc [Read More]

» To Sell Change or a Slightly Better Way from bigPicture
We have just recently (in the past 6 months or so) realized there was a major flaw or the way we present our support application to potential clients. Many of the times, the organizations/companies that we are talking with need [Read More]

» Some Great Posts from Cabernet Logic
Some blogs of the past few days that I have found a. helpful, b. insighful, c. educational, d. all of the above! 1. Seth is going Bananas - as always Mr. Godin keeps its simple yet still hammers a powerful [Read More]

» Bananas from bethsblog
Seth Godin's post: Learning from Bananas, is so right. My sister adopted two beautiful Ethiopian daughters two years ago and shortly after the younger, aged 6, got sufficient grip on the English language she informed me that I was peeling [Read More]

» How to peel a banana from 800-CEO-READ Blog
How do you peel a banana? If you're like me, you peel it the "wrong" way. That's the way we're taught. Pinching a banana from the other end is actually easier as we've learned from gorillas. Seth, too, admits to... [Read More]

« The Dip is now on iTunes | Main | No exceptions »