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Longer and shorter

Content is getting shorter. Much shorter. Call it snack culture if you want. (Josh sends us this one. Of course it's fake.)

At the same time, advertisers are tempted to get shorter as well. To run shorter pre-rolls and shorter ads and pay to get their jelly-bean-sized logos in the corner of the screen.

I think the answer is to do the opposite. To make loooonger ads (put em on YouTube, they're free).

I heard an argument about the Presidential debate from last week. 90 minutes for ten people. Impossible!

Why not start the Debate Channel? 20 hours a week of live debate available online. Get a cable network to run three or four hours of highlights every week as an inducement to the candidates, but it will really be about the Net. If a candidate doesn't show up, the others get more time to talk. Use a chess clock to be sure no one bullies the conversation.

A huge portion of our lives (as marketers, as consumers, as voters, as citizens) has been dominated by the fact that there were three or twenty TV networks. That this was a scarce resource. It's not. Not any more. So, if there's unlimited real estate, what are we going to build?

[it seems from the trackbacks that I wasn't as clear as I could be, so here goes: the reason you wanted shorter commercials is that they were cheaper to run and you had a shot at stealing attention. But now, you can't steal attention and airtime is free (online). So, since the only people who are going to watch your commercial are the people who WANT to watch it, might as well give them something at least as long as they want to watch...]

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Listed below are links to weblogs that reference Longer and shorter:

» eh Seth might be wrong? (dare I sayit) from Hire A Helper
So Im usually in huge agreement with Seth but this time not quite so sure Ild be interested to see his blog stats but judging from MINE, every time I comment on one of his posts, I get 3 times as many referrals... [Read More]

» How about justgreat? from The Journey Blog
Seth Godin has a great post on whether content should be longer or shorter. His argument for longer is really compelling, but my question is why not just better? As a general rule, Im not concerned with length so much as quality. If you make som... [Read More]

» Longer commericals = good? from brainloaf - Marketing Resource Management, Enterprise Marketing Management, MRM, EMM
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» The length isnt important - the context and content is from Ravings of a Madman
Synopsis: Context and Content (and not really length) matters. When reviewing content or advertising, length is now one of the least important factors. It used to be content was long and advertising was short and it had to be that way. Now we get so... [Read More]

» It’s the Story that Matters from The YouBlog
I WANTED TO TITLE THIS “It’s the Content, Stupid” (borrowing Bill Clinton’s famous phrase), but Content alone won’t save you, whether it’s short or long. I’m on this riff after reading one of Seth Godin’s recent posts. Seth makes a [Read More]

» Changing Things Up from Grockit Blog
I can't get the old Wings song, Too Many People out of my head. I have considered just writing an entire series of blogs with the Too Many People lyrics as the basis for my ranting and ravings. I get [Read More]

» Longer and shorter or Faster andslower from Progressive Managers' Network
Great Seth Godin post about how ads are getting shorter so we can get the message across more quickly at lower cost. As Seth points out in todays world people can choose whether they want to watch adverts - so you may as well make them long - and run ... [Read More]

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