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Most people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be a smart business move.
In fact, as the Food Network and cookbook publishers have demonstrated over and over again, you're way better off helping the perfect improve. You'll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.
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» http://skrap-media.com/?p=23 from The Internet Marketing Information Clearinghouse
Sometimes if you look very closely at something, you can see the hidden beauty in it. For instance, take gold mining. Prospectors spend days dredging sludge off of the bottom of a river and running it through a series of sieves to find tiny flecks of g... [Read More]
» Re-evaluating my targetmarket from Hire A Helper
Seth writes: youre way better off helping the perfect improve.
Who is my target market I have always considered the target market to be homeowners who want to save money the Do-It-Yourself-ers.
I dont re... [Read More]
» The Great Untapped from Gary Reid
If you're new here, you may want to subscribe to my RSS feed or by Email. Thanks for visiting!Im trying to think just how many times Ive heard that phrase, followed by market, segment, user group. And today Duncan Riley, at Techcrunch, r... [Read More]
» Church for the well behaved from LifeChurch.tv : swerve
Jeff pointed out to me todays post by Seth Godin titled More perfect.
His post is about what types of customers companies are having success targeting. At the very end of the post he says:
Youll also sell a lot more managem... [Read More]
» Should innovation be bottom-up or top-down? from Social Technology Innovation by Alex Vorbau
Continuing on the topic of the Pew Study that categorizes Americans by their technology use... [Read More]
» On selling to your best customers from thinks
Seth Godin has a fresh perspective today on the realities of finding new customers vs. selling to those youve already got. Definitely worth the read.
... [Read More]
» "For Dummies" is for the birds from discarded lies - hyperlinkopotamus
"For Dummies" is for the birds [Read More]
» One Word from mike brewer
Lazy !!!! Check out More Perfect [Read More]
» Marketing to the top people in the field from Senia.com Positive Psychology Coaching
My favorite Seth Godin post so far this year:
[Rather than helping beginners get better at something,] youre way better off helping the perfect improve. Youll also sell a lot more management consulting to well run companies, high end ste... [Read More]
» More and better from On Words and Business
A friend who runs his own service business recently did an analysis of his customers. He found that those with annual revenues of less than $30 million fought him on price, paid late, or generally were a bit more difficult to deal with. Not because the... [Read More]
» Kes: More Creative from Beyond Brainstorming
Seth Godin has an interesting post about ‘More perfect’. http://sethgodin.typepad.com/seths_blog/2007/05/more_perfect.htmlMost people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be... [Read More]
» Kes: More Creative from Beyond Brainstorming
Seth Godin has an interesting post about ‘More perfect’. http://sethgodin.typepad.com/seths_blog/2007/05/more_perfect.html Seth talks about how most people in the US can’t cook and it would seem like a good idea to provide cooking instruction to this l... [Read More]
» this is very good from this is very good
related source [Read More]
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