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THE DIP BLOG by Seth Godin




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More perfect

Most people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be a smart business move.

In fact, as the Food Network and cookbook publishers have demonstrated over and over again, you're way better off helping the perfect improve. You'll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.

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Listed below are links to weblogs that reference More perfect:

» http://skrap-media.com/?p=23 from The Internet Marketing Information Clearinghouse
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» Re-evaluating my targetmarket from Hire A Helper
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» The Great Untapped from Gary Reid
If you're new here, you may want to subscribe to my RSS feed or by Email. Thanks for visiting!Im trying to think just how many times Ive heard that phrase, followed by market, segment, user group. And today Duncan Riley, at Techcrunch, r... [Read More]

» Church for the well behaved from LifeChurch.tv : swerve
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» One Word from mike brewer
Lazy !!!! Check out More Perfect [Read More]

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My favorite Seth Godin post so far this year: [Rather than helping beginners get better at something,] youre way better off helping the perfect improve. Youll also sell a lot more management consulting to well run companies, high end ste... [Read More]

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A friend who runs his own service business recently did an analysis of his customers. He found that those with annual revenues of less than $30 million fought him on price, paid late, or generally were a bit more difficult to deal with. Not because the... [Read More]

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Seth Godin has an interesting post about ‘More perfect’. http://sethgodin.typepad.com/seths_blog/2007/05/more_perfect.htmlMost people in the US can't cook. So you would think that reaching out to the masses with entry-level cooking instruction would be... [Read More]

» Kes: More Creative from Beyond Brainstorming
Seth Godin has an interesting post about ‘More perfect’. http://sethgodin.typepad.com/seths_blog/2007/05/more_perfect.html Seth talks about how most people in the US can’t cook and it would seem like a good idea to provide cooking instruction to this l... [Read More]

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