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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Learning from bananas | Main | The Copyblogger Contest »

No exceptions

Noexceptions
Leaving aside the obvious contradiction of strategy (laptop users are more likely to buy books and less likely to steal stuff, so why not let them in the store and offer them a mesh bag to carry about), this sign highlights one of the silliest (and common) policy rules: no exceptions.

No exceptions? Really?

If I gave you a million dollars could you make an exception?

And on top of the unreality of the idea, consider the message it sends to the consumer. "We're so busy and so centralized and so hierarchical that you shouldn't even bother to discuss this with our staff." Or, the short version, "go away."

Why not try a sign that says,

WELCOME!
To keep costs down, we require anyone carrying a bag bigger than this square to check it. Our check area is run by Ralph, who is kind and honest, but I hope you can understand that we can't be responsible for any items you might want to check. If this is a problem for you, consider asking for one of our mesh bags, which can safely tote your laptop or camera. Thanks for shopping at the Strand... we're really glad you're here.

If making a sign gets you all stressed out, let someone else do it for you.

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Listed below are links to weblogs that reference No exceptions:

» Thief Or Customer? from Business Opportunities And Ideas
Seth Godin recently posted about no exceptions commenting on a sign he saw that reads: ATTENTION: IF YOUR BAG IS LARGER THAN THIS, THEN YOU MUST CHECK IT IN. NO EXCEPTIONS. DO NOT LEAVE CAMERAS OR LAPTOPS. THANK YOU. THE MANAGEMENT. Presumably th... [Read More]

» Signs to Customers from Murky.org
Seth Godin points out a type of sign which has been annoying me whenever I see it, for exactly the same reasons: Leaving aside the obvious contradiction of strategy (laptop users are more likely to buy books and less likely to steal stuff, so why not ... [Read More]

» Starting Your Own Business from bizsolutionsplus Featuring Solutions to Grow Your Business
Do you have what it takes to start and build your own business? I am on my third startup: The first was successful, the second not so much, and the current growing at a slower-than-planned pace but growing nevertheless, and with a contract about to be ... [Read More]

» Respecting Respect from ProductivityGoal
The thing that slaps at my sensibilities about the language of the sign is the total distain and lack of respect its makers (presumably the shop owner/s) show for their customers. [Read More]

» Respecting Respect from ProductivityGoal
The thing that slaps at my sensibilities about the language of the sign is the total distain and lack of respect its makers (presumably the shop owner/s) show for their customers. [Read More]

« Learning from bananas | Main | The Copyblogger Contest »