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Actually, it's just a jaggy picture

Uklogo The UK games have unveiled the Olympic logo for 2012. If you were an ordinary person, you'd describe it as a slightly jarring, very bright piece of abstraction. Of course, you're not an ordinary person, you're a marketer, in which case you might understand this:

"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved."

If you are paying money to someone who talks like this, may I suggest you stop? And if you work for someone who talks like this, time to look for a new gig.


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Listed below are links to weblogs that reference Actually, it's just a jaggy picture:

» Actually, Its the Word ZOiZ from J. Timothy King's Blog
Seth Godin posted his opinion on the new logo for the 2012 Olympic games. The 2012 Olympic Games Logo Heres how organising committee chairman Seb Coe described the new logo: This is the vision at the very heart of our brand. It will define the ... [Read More]

» Olympic logo redux from Carman Pirie's Blog
Seems the only thing worse than the new Olympic logo design is the PR dribble used to explain why they spent £400,000 on it. Incredible. Now, of course, everyone is lining up to beat Wolff Olins about their collective head [Read More]

» Whatever happened to just saying, Its pretty? from Off Madison Ave
This morning the logo for the London 2012 Olympic Games was unveiled this morning, and its a freaking mess. Well, maybe thats not fair. Its certainly original, though really difficult to remember. Ive looked at it a few time... [Read More]

» Please dont speak this way from Writelife
Bang on, Mr. Godin. I really cant think of anything to add to Seths post Actually, its just a jaggy picture other than to say I completely agree. Have a look at the post. Hes right in saying that if youre working for ... [Read More]

» Not so Proud to be an Olympian from Cabernet Logic
As many of you may have picked up from reading my blog, I formally spent a decade trying to make the Olympic team in diving. I went as far as to get a tattoo of the 1996 Olympic's logo in [Read More]

» London 2012 - One Of The Worst Brands Ever? from Business Opportunities And Ideas
I saw on the 10 Yetis blog that the new London 2012 Olympics brand was launched today. Its available in four colours, see below: Seth Goddin summed it up with Actually, its just a jaggy picture, he goes on to say: you’... [Read More]

» 1984 redux from Books Covered by Tobias
They must have begun working on this 20 some years ago. It looks like someone lifted it out of my high school yearbook. Seth calls it a jaggy picture. I call it, embarrassing by olympic proportions. If you read the [Read More]

» LondonZOI-Z from What's the beef?
Here we go again, an overly ambitious public logo that misses the point. Surely when the 2012 marketing and communications team were briefing Wolff-Olins they would have used words like brand, vision, and promise. Oh wait, they obviously did going by ... [Read More]

» Somebody Puked on the Olympics Logo (and Called it Marketing) from rotten bananas
This does not strike me as sick, ill or the shizzle. It reeks of radical and cowabunga. It smells of the 80s. This is some (apparently overpaid) marketers idea of ̶... [Read More]

» Design that [fill in the blank] from Design that Works
I endeavor everyday to complete that phrase with the word Works. Design that Works is my motto and more important its my goal. So how does the London 2012 Olympic committee complete that phrase for this lovely logo? Design... [Read More]

» NewLogo? from Hire A Helper
I was thinking this could be our new logo inspiration. What do you think? ... [Read More]

» 2012 Olympic logo from JFNO's Blog
Seth Godin says it’s just jagged lines. Seth seems to attack every aspect of the logo, I’m with him on two aspects. It is ugly and the justification by the organizing committee chairman is awful. But I think it’s a good logo. It’s 5 blocky shap... [Read More]

» The Olympic Brand: A Jagged Little Pill? (Poll) from The Messaging Times
A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent ... [Read More]

» The London Olympic Brand...they're right, it is crap! from broadstuff
Saw some of the furore on the blogosphere this morning, had a look at lunch time over here. I've reproduced it here. According to the blurb about the 2012 Olympic Logo it's: The powerful, modern emblem symbolises the dynamic Olympic spirit and i [Read More]

» It Depends On How You Look At It - 2012 London Olympics Logo from The Tough Questions - How The Best Businesses Get Better
I couldnt resist weighing in on the recently released 2012 London Olympics logo that is currently being massacred around the Internet. Yes, its hideous, barely legible, clearly designed by a 2 year old, an embarrassment to both sport and... [Read More]

» Marketing Gone Wild from FreshSqueezedMarketing
Building on yesterday's critique of an ad, I offer yet another example of marketing gone wild. Here is the official logo of the 2012 Olympics being held in London: On the official Olympics site, here is the explanation: - -... [Read More]

» London Olympics aren't broken yet, are they? from makehope
Nice. At least for a moment makes one completely forget about terrorism, war and fractious societies.... broken glass as unity? Note to the UK, may I suggest using the Olympic rings and move on to building your velodrome! [Read More]

» Great Minds Think Alike Thought of THIS? from The Smart Entrepreneur
Seths Blog: Actually, its just a jaggy picture Seth Godin makes fun of the London Olympic 2012 logo which was unveiled recently. Apparently, the UK Government paid some hot-shot design firm GBP 400,000) to come up with this! However̷... [Read More]

» I've Been There! from Paul D. Watson
This latest post from Seth Godin ( made me giggle: because I've been there! I've been around creatives who got angry because "people" weren't "smart" enough to "get" their art. (I didn't put art in quotes because it really was art. T [Read More]

» One Question About Marketing Largesse from ChaosScenario
What in the world did the Olympic Committee get for $800,000 that it could not have received for $800? I don't care if it was objectively the best logo in the history of mankind, it's not the logo that makes [Read More]

» Tattoo Pic from Tattoo Pic
Ill post a pic of a Gonzo tattoo (old or new) go ahead and send th [Read More]

» Olympic taste test? from Tredz Blog
I’m a big fan of Lord Coe. The guy won four Olympic medals (two gold), smashed 12 world records and brought the Olympic Games to London rather than losing to hot favourites Madrid and France. This British hero unveiled the [Read More]

» Beyond the comfort zone from Special Little People
The 2012 Olympic logo - now there is a debate! Boy are we all so determined to hate it - yet is it because it is so out of the norm, not corporate, not slick and contemporary, not sporty, not what we think of London, in other words unexpected, fresh, s... [Read More]

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