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Drivers

Most successful organizations are driven by something. Figuring that out isn't always easy, and is often misunderstood:

MARKET DRIVEN: Lots of people claim this one, but few achieve it. Creating what the market wants. I'll put JetBlue in this category.

MARKETING DRIVEN: Much more common. This involves creating what the marketing department wants. Like American Express.

FASHION DRIVEN: This involves changing the market to have it want what you just made. Armani, certainly, but also an art dealer at Basel.

FOUNDER DRIVEN: Idiosyncratic activity, usually by the person who's name is on the door. I'd put Virgin in this category.

SKU DRIVEN: More titles = more success, even if it's not true. Publishers live this model.

SUBSCRIPTION DRIVEN: How do we transform a stranger into someone who uses what we do, all the time. Intuit, certainly.

PAYCHECK DRIVEN: This is what happened to Home Depot under Bob Nardelli.

TECHNOLOGY DRIVEN: When you launch products because you can, not because they're particularly useful. HP did this for a while.

LITIGATION DRIVEN: Lawyers with an open checkbook to bill for letters sent and actions brought. The RIAA, or any of a thousand law firms representing estates by sending out reams of mail.

COMMUNITY DRIVEN: Making decisions based on what's best for the community you serve. Room to Read makes my list.

TROLL DRIVEN: Growth by enragement. Engage others, say annoying things that aren't true and bask in the attention. No examples will be given, which is the best way to deal with trolls.

MONOPOLY DRIVEN: Create a system and a standard and charge increasing tolls to travel on your roads. iTunes.

EGO DRIVEN: Just be sure you spell my name right.

REVIEW DRIVEN: Don't worry about the public. Worry about people with a pen. Broadway certainly qualifies.

IDEA DRIVEN: This includes the Segway.

PHILANTHROPICALLY DRIVEN: Paul Newman is well into giving away a few hundred million dollars so far.

Hat tip: George Meyfarth, who told me about 'marketing driven' in 1983. Been waiting this long to figure out the rest...

[I forgot:

SALES DRIVEN: In which the salesforce runs the operation. Car dealers.

ASSEMBLY LINE DRIVEN: Keep the line moving, at all costs. Detroit, alas.]

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Listed below are links to weblogs that reference Drivers:

» Seth Godin on "Drivers"... from Solutions Talk
Today's Notable Quote: Most successful organizations are driven by something. Figuring that out isn't always easy, and is often misunderstood. - Seth Godin, from his June 19th Blogpost (see below): Great perspective on what moves business ahead (or bac... [Read More]

» What drives your company? from More than just Technology
Seth Godin talks about what drives successful organizations . Where do you see your org? What about Microsoft [Read More]

» Being Market-Driven Means BeingNeeds-Driven from Better Than New
Always entertaining and provocative, Seth Godin has attempted to categorize the prime motivators of, well, every company in the world. Its a fun list, with lots of humor (especially about the Troll Driven or Paycheck Driven companies), but it m... [Read More]

» Pay for performance from Master the Business
Leo made an interesting comment on my post from earlier today. He pointed out that the problem with sales is their quota. This couldnt be more true in our environment. As long as we compensate on profit and revenue, no other activity will occur.... [Read More]

» My Cup Runneth Over... from Cabernet Logic
Taking a few days away from reading and writing always leaves a large stack in my Google Reader. As i scan through them here are the ones from the past few days that are WELL WORTH the reading...enjoy! 1. Seth [Read More]

» Seth Godin on Business Drivers from Freaking Marketing
Not many white guys can get away with that hairstyle, but on blogger/author/speaker/trailblazer Seth Godin, it just works. Anyway, today Seth said, Most successful organizations are driven by something. Figuring that out isn't always easy. I'll tell ya... [Read More]

» CAUTION: Boring Post from Marketing Headhunter.com | Executive Search for Ecommerce
Seth Godin has a thoughtful riff today on business drivers. It's a good read. I have always thought that one of the key problems with being Seth Godin must be that when you're right (which is 96% of the time), [Read More]

» Hvad driver dig - dinvirksomhed? from Daily Learning Nuggets
Seth Godin gør sig i sin blog nogle gode tanker om, hvad der driver eller motiverer organisationer (personer) til at gøre det, de gør. For eksempel kan de være drevet af følgende: MARKET DRIVEN: Lots of people claim this one, but few achieve it. C... [Read More]

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