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« Responsibility | Blog Home | Everyone is lonely »

Engagement first

P1010109

Saw this sign in Boston today. The person behind the counter does nothing all day. Nothing. Never a line.

Why forbid her from being helpful? Why not do the opposite? Why not make her the go-to person for useful information? Maybe, just maybe, engagement will lead to inquiries which will lead to sales...

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» Losing Sales by Not Engaging from LandingTheDeal
Seth Godin gives us an important sales lesson during a recent trip to Boston.Takea look at this picture:Seth goes on to ask, The person behind the counter does nothing all day. Nothing. Never a line.Why forbid her from being helpful?... [Read More]

« Responsibility | Blog Home | Everyone is lonely »