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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« The brand that saved baseball | Main | Positives, not negatives »

How to make a million dollars

One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.

It almost never works because the challenge of reaching that many people is just too great. It's too risky and too expensive. Doesn't matter that you're only hoping for a dollar or a penny. The price isn't the challenge, it's the difficulty in spreading your idea.

Far easier to make a thousand dollars from each of a thousand people, or even $10,000 from a hundred organizations. You can focus on a small hive of people, a group that talks to itself. You can push through a smaller dip and reach a level of recommendation and dominance that makes incremental sales far easier.

And you can learn much earlier in the process if you've gotten it right or not. Because you're making more per sale, you can spend the time necessary to figure out what really sells and modify your offering sooner in the process.

The irony is that many products and services that have reached huge masses of people actually have significant margins (Windows, for example, or a cup of Starbucks). They got the best of both worlds because first they focused on winning small communities over and that led to the larger market.

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Listed below are links to weblogs that reference How to make a million dollars:

» How to Make a Million Dollars (The New Way) from Moonwatcher
Seth Godin, whom I greatly respect, recently wrote "How to make a million dollars", which is totally wrong. [Read More]

» Как сделать миллион долларов (автор Сет Годин) from ЧеловекБренд
Давненько я Вас не радовал переводами моего любимого Сета Година, гуру вирусного маркетинга. А тут такая заметочка!!! Как сделать миллион ... [Read More]

» Как заработать миллион долларов from Как продать
Автор: Сет Годин оригинал статьи от 26 июня 2007 г. Один популярный метод состоит в том, чтобы получить доллар с каждого из миллиона людей. ... [Read More]

» Three Ways To Earn a Million Bucks from Goal Tips
Seth Godin covers three basic ways to earn a million dollars. One is to make 1 dollar from a million people, another through getting $1,000 from 1,000 people or making $10,000 from 100 organizations. None of these are necessarily right [Read More]

» Can You Convince A Million People? from TheVanBlog
Seth Godin wrote an interesting post yesterday on how to make a million dollars in which he breaks down the numbers on how many sales you need at what price point to earn that million. One popular method is to make a dollar in profit from each of a ... [Read More]

» Making money online from ez-money-online.com
Making money online [Read More]

» How to make a million dollars from bizdig.com
One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works. [Read More]

» Kā nopelnīt milijonu? from pieroc.lv
Maldīgs ir uzskats, ka man vajag 1 milijonu cilvēku un no katra nopelnīt 1 dolāru, tad es būšu miljonārs. Sets Godins iesaka fokusēties. Vieglāk ir nopelnīt 10 000 no katra 100 klienta nekā radīt ko tādu, kas spētu ieintriģēt veselu milijonu.... [Read More]

» Mix and Match Six Pack from Cabernet Logic
For those reading along, here is a six-pack of reading from around the net: 1. Some say the adult film industry drove the home technology boom, so why not jump on the bandwagon with Wise Camel's 10 Sales and Marketing [Read More]

» Seth Godins Remarks on China (Links) from StartuPlay - China Internet Marketing (Your SEO/SEM Personal Guide)
This is out of subject, but what the hell The China problem Starting Over How to make a million dollars ... [Read More]

« The brand that saved baseball | Main | Positives, not negatives »