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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Marketing Fear

Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away.

Some items can't be marketed without fear. Seat belts, for example. They're not convenient, good tasting, fun to use or profitable. Fear works great in this case.

An essential question to ask, though, is who benefits? In the case of seat belts, the use of fear directly benefits the prospect, because using seat belts not only decreases fear (peace of mind) but improves safety. It gets a little dicier if you're selling a placebo--increasing peace of mind without increasing safety (a $30 warranty at the cash register for a $16 item is not a smart financial investment, though it may help you sleep better.)

Threat2_copy What if the marketer not only doesn't create peace of mind, but intentionally destroys it for his own benefit? Sometimes, fear is used as a marketing tactic even if it doesn't benefit the prospect at all. That's because news organizations like CNN and various organizations and politicians can benefit. Craig sends us this photo of a convenience store hoping that fear will sell some duct tape.

Without terror, you can't have terrorism.

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Listed below are links to weblogs that reference Marketing Fear:

» Fear as a marketing tool... from Solutions Talk
Notable Quote: Fear is a universal emotion, it's viral and people will go to great lengths to make it go away. - Seth Godin, from his blog post today. I am always surprised by posts like this. I don't disagree [Read More]

» "Without terror, you can't have terrorism" from No Impact Man
Today's blog title is a quote from a recent post called Marketing Fear by the astute social thinker Seth Godin. The picture to the right comes from his blog as an illustration of how a convenience store used the fear [Read More]

» The Tip Jar - 7/3/07 from Spare Change
Speaking of fear appeals, Seth Godin writes about how some marketers use fear to sell their products. He gives social marketers a pass, saying that some items, like seatbelts, can't be marketed without fear. I agree that fear appeals can be powerful ... [Read More]

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