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« Actually, it's just a jaggy picture | Blog Home | Logos »

Maybe not so dumb

Help_wanted_original Mike sends us this help wanted photo. (All ages encouraged to apply... minimum age 16).

It's easy to snicker at this sign. It only has three lines, and two of them are in direct contradiction to each other.

But then, if you think about it, you might realize a few things:
a. it's a restaurant, not a literary agency, so the fact that they are poor at putting together sentences doesn't hurt their branding so much, and
b. you thought about it.

By creating this error (and there's no doubt in my mind it was an accident) they called attention to the fact that seniors and 16 and 17 years olds are welcome to work there. They've dramatically increased the size of the potential worker base. Stupid sure, but not so dumb.

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» Marketing Via LittleAnnoyances from Hire A Helper
I was just thinkin the other day how 95% of the emales I get in response to a friend of family member loking at HireAHelper is letting me know they found a speling or grammer error.* Seth posted this: http://sethgodin.typepad.com/seths_blog/2007/06/may... [Read More]

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