Reasons and excuses
Most organizations need a good reason to do something new.
All they need is a flimsy excuse to not do something for the first time.
And they often need a lawsuit to stop doing something they're used to.

Seth's most important book about the art of marketing

The practical sequel to Purple Cow

An instant bestseller, the book that brings all of Seth's ideas together.

Why the internet works (and doesn't) for your business. And vice versa.

The classic Named "Best Business Book" by Fortune.

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

The worldwide bestseller. Essential reading about remarkable products and services.

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

Top 5 Amazon ebestseller for a year. All about web sites that work.

A short book about quitting and being the best in the world. It's about life, not just marketing.

Seth's most personal book, a look at the end of the industrial economy and what happens next.

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

The end of mass and how you can succeed by delighting a niche.

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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Most organizations need a good reason to do something new.
All they need is a flimsy excuse to not do something for the first time.
And they often need a lawsuit to stop doing something they're used to.
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Listed below are links to weblogs that reference Reasons and excuses:
» We Don't Do It That Way Here from Strategy Central
Run into the masked man of that's not something we do here in your organization? Sometimes Seth says it better than anyone else could...makes you realize that our issues are a lot more about how it is EVERYWHERE than we [Read More]
» Resisting Change from Your Life. Organized.
I was reading Seth Godin's blog this morning, as I often do, and what he wrote about organizations reminded me that individuals are just the same way about resisting change. Seth's post says: Most organizations [Read More]
» Reasons and Excuses from Paul D. Watson
Seth's recent post, called "Reasons and Excuses," is so simple and so true. Check it out: http://sethgodin.typepad.com/seths_blog/2007/06/reasons-and-exc.html
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» Reasons vs excuses from Mike's Blawg
Seth Godin's post today on reasons and excuses for companies reminded me about something I've been thinking about for a while. The terms reason and excuse are frequently used interchangeably, and the term "excuse" often has negative connotations to boo... [Read More]
» Reasons and Excuses; Organisations andIndividuals from Progressive Managers' Network
Seth Godin writes:
Most organizations need a good reason to do something new.
All they need is a flimsy excuse to not do something for the first time.
And they often need a lawsuit to stop doing something theyre used to.
How does ... [Read More]
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Last week Seth Godin wrote:
Most organizations need a good reason to do something new.
All they need is a flimsy excuse to not do something for the first time.
I know this is true for ... [Read More]