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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Pro bono | Main | Fall into the Gap »

Rochambeau the front line

Rochambeau Freaknomics points us to the greatest fast food promotion in memory. Beat the cashier in a game of rock paper scissors and save a buck.

What I absolutely love about this idea, other than its obvious remarkability, is the way it humanizes the previously automatonized front line worker. Instead of making them invisible, it makes them part of the deal. "Tell your Starbucks barrista a really funny joke, get a free biscotti (knock knock jokes not valid in some states.)"

Why not do this with your accounts payable people? Or give the customer service people the ability to give a prize to the nicest person who calls in each day? What's the worst that could happen--they might use a little judgment, might enjoy the day a bit more, might even start to care.

If you let them.

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Listed below are links to weblogs that reference Rochambeau the front line:

» Motivating the Masses from A Young Entrepreneur's Blog
Yesterdays post about internally motivating your workforce asked the question: How? Seth Godin wrote a very timely post about how a fast food joint offered a $1 discount if you beat the cashier in a game of rochambeau (rock paper scissors). And ... [Read More]

» Great Marketing Ideas from Noel Green.com
There have been a few ideas I've heard of lately that I have thought are really great marketing ideas. Criss Angel's "FreakYourMind.com" is one of them. Using a medium that is ever more familiar, and playing on the fact that... [Read More]

» Seths Blog: Rochambeau the front line from Daily Nonsense
Seths Blog: Rochambeau the front line (via Seths Blog) ... [Read More]

» Rock, Paper from Business Development
Seth Godin and Freakonomics tell us today about an amazingly brilliant promotion run by a D.C. area fast-food chain: beat the cashier in a game of rock, paper scissors, and get a dollar off your meal. Why don't law firms [Read More]

» Seth's Blog: Rochambeau the front line from Planning, Startups, Stories
How about a promotional game to add some buzz to customer service, or tech support? Doing business by phone doesn't mean you can't do it personally. A weekly prize for the toughest question, a monthly prize for the worst problem [Read More]

» "Greatest Promotion" Wouldn't Scale from Idea Sandbox Blog
Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy) who saw it on the website of Seth ... [Read More]

» Rock Paper Scissors from Ferengi News
So I read this article by a hew-mon (who has a great looking head) about a restaurant in California who is having its customers play an ancient Earth game of risk called "rock - paper - scissors" with the... [Read More]

» Using Rock, Paper & Scissors to Generate Sales Leads from TopLeadGenerators
Ive never heard of California Tortilla, but now I want to eat there! Theyve started a clever promotion that Seth Godin is talking about today, and it absolutely rocks. In fact, it paper and scissors as well... [Read More]

» Rock-Paper-Scissors and Marketing Genius from The Wren's Nest
Yesterday I was talking to a writer from the New York Times, and she asked, Why do you have a blog? I thought about it for a second, and I mumbled something about getting folks to think about the Wrens Nest in a different context, ... [Read More]

» "Greatest Promotion" Wouldn't Scale from Idea Sandbox Blog
Washington DC-area California Tortilla restaurants offered a $1-off your purchase if you beat the cashier playing Rock, Paper, Scissors. A really cool idea. I just heard about this from John Moore (from Brand Autopsy), who saw it on the website of Seth... [Read More]

» Genial! Wenn schon Rabatt, dann mit Spaß! from Bernd Röthlingshöfer,
Wie genial ist das denn: Heute - und nur heute (sorry war schon am 20. Juni) können Kunden der Fastfoodkette California Tortilla einen Nachlass von einem Dollar erhalten - wenn sie den Mann oder die Frau an der Kasse bei [Read More]

» Marketing Can Be Fun, Amazingly Simple Work! from Building Better Restaurants, One Owner at a Time
Whats the most creative way of playing with your guests you have come up with? Try this one on for size! ... [Read More]

» SOB Business Cafe 06-29-07 from Liz Strauss at Successful Blog
Welcome to the SOB Cafe We offer the best in thinkingarticles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection. The Specials this Week are Seth&... [Read More]

» Give it Away.... from Cabernet Logic
A while back, in fact over 6 months ago, Seth Godin pointed us to a Freakonomics Post in which they talked about a Rock, Scissors, Paper $1 off promotion. This past month i was traveling on the east coast of [Read More]

« Pro bono | Main | Fall into the Gap »