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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Popping up here and there | Main | Responsibility »

Shoestring opportunity

TV Guide was purchased for more than $3 billion, back when a billion dollars was a lot of money. At one point, it was worth more than ABC or NBC.

CMP, like many other trade magazine publishers, is busy consolidating, laying people off and closing magazines as they try to move to digital.

Put those two facts together and there's an opportunity. In fact, a bunch of them.

Who is curating YouTube? Who's the TV Guide of a world with a million channels?

We don't need someone to point us to goofy edited scary car ads. What we need are tiny, specialized sites that obsess about specific industries. Is there a good video every day about how to do better real estate sales? If there isn't, there soon will be. Or for heart surgeons?

For every segment where there is currently a trade magazine, I believe there's an opportunity to build a blog-like, woot-like, ad supported page that finds the good stuff. Jeff Jarvis, who ironically used to work at TV Guide, is already doing this with politics.

Like most opportunities, this one will be obvious later. And then it'll be too late for most of us to get in.

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» TV Guide for millionchannels from Simile
How to build a TV guide for million channels ?  (triggered by article by Seth Godin) Solution : Automation / script  or community guide. My experience is that  search technology (including Google) is reaching its  utility in ever changing / expandi... [Read More]

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