The brand that saved baseball
Why doesn't Puma or Adidas (or even Nike) pay the management of the SF Giants to bench Barry Bonds before he hits the record? Now you'd have a brand that really stood for something.
Why don't local businesses buy $50 worth of quarters now and then and feed all the meters in town... just put a little flyer under the windshield wiper.
Once you change the rules, the sponsorship opportunities are endless.
[Brandon has a warning, though, for anyone thinking about parking meters.]