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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Changing the future | Main | Löb Strauss, the gold rush and DRM »

Buy one get one free

Brice points us to TOMS Shoes.

I like several things about this approach. The simplicity of the offer, first of all. If you buy a pair of these very inexpensive shoes, he gives a pair to a kid in the developing world for free. No fine print.

Second, Tom has turned the shoe into a souvenir. A post-modern shoe, a shoe for people who don't need shoes, but are happy to wear a statement. This isn't the first pair of shoes most Americans will buy, it might not even be the tenth. But it will be one that people talk about when they're wearing it.

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Listed below are links to weblogs that reference Buy one get one free:

» TOMS Shoes from iPienso
You buy one pair of this cheap, comfortable shoe - and the company donates one exactly like it to a child in need on your behalf. Simple and smart - both the shoes and the idea. [Read More]

» Practical from Where are the Joneses?
Because of recent shoe problems Ive got used to being mainly barefoot. However, as well as cafes, artists, etc, the streets of Paris are strewn with yellow dog muck, so Dawn lent me some wicker flip flops shed gone off, proving they̵... [Read More]

» Buy One Give One Free from Jon Dale
Seth points us to TOMS Shoes. Their approach is brilliant for two reasons. For each pair of these economical shoes you buy...Tom donates a pair to a child in need...no complicated formulas. The shoes themselves become more than a fashion [Read More]

» Now that's Service! from Amid the Noise and Haste
I use Netflix. I don't have a lot of time to rent videos at the store between work and my MBA program. The videos I get are my little two-hour escapes. Imagine my surprise when I received an email with [Read More]

» Buy one give one to someone else from Just one small thing
TOMS Shoes has a very simple but very concrete proposition: for every pair sold, one will be donated to a child in need. Probably enough of a (fashion) statement to make enough people buy that it will actually make a [Read More]

» Where would Jesus BOGOF? from The Cart Blog
In an appeal to the better angels of our nature, Toms Shoes offers a BOGOF with a twist: you buy a pair for yourself, and a poor child in a developing nation gets a pair free. I think this is a brilliant approach, and so does Seth Godin. ... [Read More]

« Changing the future | Main | Löb Strauss, the gold rush and DRM »