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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Death of the farmer's market | Main | Buy one get one free »

Changing the future

That's what marketers do, after all. We spend time and money to change the role of our products and services sometime in the future (whereas salespeople try to change the now).

Changing tomorrow is really, really difficult. It's expensive and abrupt and rarely works out for the best. Which is why the worst time to change your marketing is right after 60 Minutes calls on the phone. Tomorrow is so close, it's probably going to go down the way it's going to go down, regardless of what you do. Changing the future of tomorrow is tough.

Changing next week's future is a little easier, next month is easier still. You can lay the groundwork now to change your team and your products and your story so that over time, you're in a different place than you are now.

Changing next year, though... that's really hard. It's hard because a year is so far away, you can count on the world being a very different place by then.

Something to think about if you're running for President, building a website or selling services to a big corporation.

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Listed below are links to weblogs that reference Changing the future:

» Changing tomorrow from Muegge Marketing
Sounds noble, doesn't it? Makes me think of saving the earth from global warming by using cloth diapers or running for Leukemia and Lymphoma. Oh, wait--I am doing both of those things. (Here's me as a marathon runner for charity.) [Read More]

» Marketing und Zeithorizonte from Themapedia
Seth Godin hat über die Gestaltung der Zukunft und Zeithorizonte gebloggt. [Read More]

» Its all about Perspective from A Renaissance Man
From a marketing perspective, I think the focus is on the tomorrow, or the next week, because they who hold the purse strings, want the ROI tomorrow. I believe most marketers understand it takes time, but the machinery of business needs fuel to run ... [Read More]

» Изменить будущее from Как продать
Изменить будущее, наступающее на следующей неделе – немного легче, в следующем месяце – еще чуть легче. Сейчас вы можете заложить фундам... [Read More]

« Death of the farmer's market | Main | Buy one get one free »