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« Dijon ketchup | Main | Changing the future »

Death of the farmer's market

As you may have noticed, farmer's markets are springing up all over. The combination of organic and local is proving irresistible to many towns and consumers.

The market in my town is now twice as big as it was just last year. New vendors sell muffins, cookies, muffins, cheese, muffins, and yes, frozen risotto cakes in their own disposable plastic tray. Somewhere along the way, the farmer part got left behind.

This brings out tons of people, consumers who would rather buy a sandwich than a zucchini. It's the normal progression of things--from the edgy early adopter who seeks purity and novelty above all things, all the way through the early majority and then the mass market. As the market grows, it gets, by definition, more average. Until, as Yogi Berra says, "no one goes there, it's too crowded."

This creates opportunities and challenges. Last one in with a mass market offering can do very well after the market is pioneered by the iconoclasts. And the iconoclasts have to be very careful of depending on the market they created staying just the way it was, but bigger.

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Listed below are links to weblogs that reference Death of the farmer's market:

» Death of the Farmer's Market from Richmond Business
Seth Godin's blog has declared the end of the farmer's market. He doesn't mean that they are all disappearing, quite the opposite really. He has noted that the farmer is disappearing as the markets become more and more popular. The [Read More]

» Do Social Networks Have Any Real Value? from B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.
Social networks are multiplying like fruit flies! Twitter, Jaiku, Pownce, 8apps, MySpace (out) Faceebook, (in). MySpace, Gleamd, Zaadz, Ning, and Benny Bix’s fave, Dogster, whew! Socnets offer a glimpse into the Internet's future – which will increasin... [Read More]

« Dijon ketchup | Main | Changing the future »