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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« Two New York marketing mysteries | Main | Are you looking for a community organizer? »

Empathy

A flurry of unsolicited questions came in on Friday, including two "please review my blog" letters, and a "please review my book" package. (For the record, I'm totally useless at reviewing your blog, sorry.)

One person was very honest and asked, "Is my blog boring?"

If you need to ask, you probably know the answer.

The mistake most blogs and books make: they are about the writer, not the reader.

Years ago, a friend (a former judge) wrote a thriller. It was based on a true story that actually happened to him. It was terrible. Why? The fact that it had actually happened was interesting to him, but the typical reader didn't care at all. That's because the typical reader didn't know him.

The things that fascinate you about your life are almost always banal to strangers. Strangers want to read about their lives, not yours. And guess what? The same thing is true about prospects and customers and just about anything you can imagine marketing.

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Listed below are links to weblogs that reference Empathy:

» Deliver me from Ego. from bethsblog
Just when you thought it was safe... you get called on the carpet. From Seth Goden this morning: The mistake most blogs and books make: they are about the writer, not the reader. Wow. Pitfall. Well... I've been told, one [Read More]

» Who is your blog about? from Jon Dale
Here's an excerpt from a great post by Seth Godin.The mistake most blogs and books make: they are about the writer, not the reader. Years ago, a friend (a former judge) wrote a thriller. It was based on a true [Read More]

» Big Mistake most blogs make -- Seth Godin from Blogging for Business
The mistake most blogs and books make: they are about the writer, not the reader, says Seth Godin. It's about the reader, not you. Offer value. With each post, think how does this add value to the reader? OK, maybe [Read More]

» Is your newsletter boring? from Simon Payn's Effective Customer Newsletters
Rule #1 when writing your newsletter is this: focus on your reader, not on yourself. After all, readers are interested in themselves, not in you. So when companies fill a newsletter with how they've just got ISO 9001 or been [Read More]

» Best Kisses Makes Love The Priority from Mr. Besilly's Blog
Kissing is a means of getting two people so close together that they can't see anything wrong with eachother Rene Yasnek There is not a simpler way of spreading the power of love than viewing photos of people kissing, smooching, kissing their pets, kis... [Read More]

» WIIFM: The 24 x 7 blog podcast radio station! from PERSONAL BRAND MARKETING podBlog
A popular sales marketing thumb-rule: Like radio station call letters, remember WIIFM: Whats In It For Me? Thats what your prospects, clients, and colleagues are all thinking.  Youve heard the thumb-rule: R... [Read More]

» Blah on Green from It Grows On Trees
Are green companies color blind? Are they so obsessed with their own plumage to recognize that, by itself, green may not attract the audiences they really need? A few recent blog posts and articles inform the dilemma; top of the [Read More]

» 5 Ideas to Turn "All About Me" into "All About Them" from Clearing Up The Confusion
Seth had a great post today about why some blogs are boring and don't get much traffic. Essentially, it comes down to the fact that bloggers often write about themselves. Needless to say, such rambl... [Read More]

« Two New York marketing mysteries | Main | Are you looking for a community organizer? »