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« 7/7/07 | Main | Sloppy naming »

Expectations

Word of mouth comes directly from expectations.

Low expectations are a terrific shortcut, because when you exceed them, people are so amazed that they can't help but talk about it.

But low expectations are dangerous, because if you fly too low, you're invisible. Worse, when people expect little of you, they often don't bother listening at all.

So most of the time, you're challenged with this: high expectations that must be beat.

Broadway shows. Apple products. Expensive consulting services. Promise big and deliver bigger seems to be the only reliable strategy.

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Listed below are links to weblogs that reference Expectations:

» Seth on Expectations from The Aquaterraian
Hear what Seth Godin, world maketing guru extraordinaire, has to say about expectations: Word of mouth comes directly from expectations. Low expectations are a terrific shortcut, because when you exceed them, people are so amazed that they can&#... [Read More]

» Low Expectations from Common Ground
Neat post from Seth Godin about word of mouth springing from expectations. People's expectations of any kind of corporate communication - especially the bog standard presentation - are SO low that your attempt to raise the bar could literally make [Read More]

» The Middle from *Star In The Margin
Seth writes...low expectations are dangerous, because if you fly too low, you're invisible. Worse, when people expect little of you, they often don't bother listening at all. So most of the time, you're challenged with this: high expectations that must... [Read More]

» Real Estate Expectations from Miamism
Setting high expectations is very similar to setting high standards. I can speak about my upbringing when I tell you that I have been taught to always do my best and this is obvious in everything I do and all the projects I take on. The question... [Read More]

« 7/7/07 | Main | Sloppy naming »