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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Times a million | Main | 7/7/07 »

Maternity ward lesson

Lifespring The staff and doctors at the LifeSpring hospital told me that they have to do exactly three things:
1. Realize that their customers* have expectations
2. Exceed those expectations
3. Do better at it every day

That's as good a marketing plan as I've heard in a while.

*(notice that they didn't say 'patients')

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Listed below are links to weblogs that reference Maternity ward lesson:

» Not Patients but Customers from Healthcare Retail
It is a breakthrough when hospitals learn to think of their patients (and caregivers) as customers. When that happens, service improves, marketing gets results, and new revenues are generated. The result is a healthier and happier customer,... [Read More]

» How to Achieve Quality from sysadmin weblog
Seth Godin has an excellent description of how to achieve quality: The staff and doctors at the LifeSpring hospital told me that they have to do exactly three things: 1. Realize that their customers* have expectations 2. Exceed those expectations 3. Do... [Read More]

» Simplest Marketing Plan Ever (and most effective) from Trusted.MD Network
Seth Godin describes a 3-step marketing plan that is so simple you wonder why people in every business aren't more successful (after all, we all have customers). However, simple does not mean easy; maybe that is why. Rob... [Read More]

» Exactly 3 things to do from The Group of 6
Lifespring hospital has exactly three things to do. 1. Realize their customers have expectations. 2. Exceed their expectations. 3. Do better at that every single day. Similar to the golden rule, this short list seems quite easy, but actually proves [Read More]

» Marketing 101 from *Star In The Margin
Peel back the layers of your current marketing/strategic plan. If you can't find these points in there...please redo. Understand what your guest wants (listen and engage)...and give it to them Surprise people through meaningful delivery (hospitality) C... [Read More]

» Id rather be a patient than a hospitalcustomer from disenchantedtech
RE: http://sethgodin.typepad.com/seths_blog/2007/07/maternity-ward-.html  Woman rushes into hospital screaming Im having a baby, hospital staff reply and how would you like to pay for that? Sorry - your card has been... [Read More]

» Advertising Framework or Big Brother? from Conversion Rate Marketing Blog - GrokDotCom by Future Now, Inc
It is amazing, the length advertisers and marketers may be willing to go just to put ads in our faces. InformationWeek chronicles a software patent filed by Big Brother, er, I mean Microsoft. Overall, the software is like adware that figures ou... [Read More]

« Times a million | Main | 7/7/07 »