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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Permission, Junk and Spam

Since I wrote Permission Marketing in 1999, marketing has changed more than any of us could imagine. One of the biggest changes is the ubiquity of search.

The idea that people would seek out marketing, ads and content the same way they sought out books is radical. The bookstore is filled with hundreds of thousands of titles, most of which I have no interest in. That's okay, though, because books mind their own business, just waiting for someone to find them. Finding what I want isn't particularly difficult, and if you want to write a junky book, it's fine with me, as long as you're willing to be responsible for what you say.

That same dynamic now drives everything from radio shows to web sites to scuba tanks. Go ahead and make what you want, as long as you stand behind it and don't bother me. If you want to sell magnetic bracelets or put risque pictures on your website, it's your responsibility, your choice. Want to find a website featuring donkeys, naked jugglers and various illicit acts? It's junk, sure, but it's out there. You just have to go find it. Junk turns into spam when you show up at my doorstep, when your noise intercepts my quiet.

The result of Google and the prevalence of search means that people are far more forgiving of things that need to be sought out, and less patient than ever with selfish marketers that insist on showing up in your face.

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Listed below are links to weblogs that reference Permission, Junk and Spam:

» Desperately Seeking Marketing... from Solutions Talk
Notable Quote: The idea that people would seek out marketing, ads and content the same way they sought out books is radical. - Seth Godin, from his blogpost entitled Permission, Junk and Spam. There is a lot of garbage, or [Read More]

» Permission in an Age of Variety from The Messaging Times
Seth Godin nails the concept of permission marketing concisely in his rant today, Permission, Junk and Spam. There is more variety available to us then ever before since the Internet filled its tubes. Something for everyone. But everything isnt ... [Read More]

» 口碑营销与十面埋妇 from AiLei dot Info
最近热的话题是‘口碑营销’,以营销为职业的还在探讨,票友王小峰却用一部叫做‘十面埋妇’的烂片已经做了个很好的案例。 似艾耒这样在网络没有口碑的,遇到了这么个问题:各类搜... [Read More]

» Resident Portals from Property Management
Have you heard the term resident portal yet? While I think the definition will change over time, what I think it means today is a link accessible to residents via your company website. It will be a place where they [Read More]

» People seach for marketing and not for spam from AdWords-Articles.com
An interesting post from Seth Godin about how people search for what they are looking for with search engines and are more likely to accept advertisement encountered while using that means versus getting spam that they have no interest in, pushed to th... [Read More]

» Do advertisers have a responsibility to not be annoying? from Off Madison Ave
A truism of advertising is that the worst types of ads are ineffective ones – and annoying, bothersome ads can be quite effective. Pop-up advertisements still exist despite universal hatred, print ads blight the landscape in most major population cen... [Read More]

» Quality is relative from Gary Reid
If you're new here, you may want to subscribe to my RSS feed or by Email. Thanks for visiting!Anyone who makes a living online knows that search is the life blood of the business. If you cant be sought out you dont exist. Today I was rea... [Read More]

» The Future of Marketing Research from Insight Buzz
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!There is an interesting comment stream following Merrill Dubrows post on problems facing marketing research today, especially in the survey arena. His original p... [Read More]

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