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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Marketing Fear | Main | Reorganizing for profit »

Pushing and running

One of the most difficult transitions that marketing organizations go through is shifting from pushing against resistance to running with acceptance.

The culture at insurgent companies is all about pushing. You get turned down on sales calls, you have tiny market share, people walk away from your trade show booths. You have trouble finding suppliers and a bank loan and even employees.

So you learn to push. In fact, you may discover you start to lean against that resistance, that it becomes part of who you and your team are.

If your work is successful, you break through. You become Apple or the politician who leads in the polls. And then what?

If you're very good, you start running like crazy. You have the wind at your back and the chance to dramatically increase your impact and market share. But most organizations keep pushing. Because that's what they know how to do. Instead of running up the scoreboard, they look for something else to push against. I think the fascinating transformation at Apple is worth noting. The iPod gave them the opportunity to start running.

It's not easy.

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Listed below are links to weblogs that reference Pushing and running:

» Dažādas mārketinga pieejas: Grūšana un Skriešana from pieroc.lv
Sets Godins savā blogā min divus klasiskus piemērus, kurus varam vērot uzņēmumu mārketingā. Vienas kompānijas visu laiku mēģina grūst savus produktus - rīkot pārdošanas kampaņas, nodarboties ar tiešo pārdošanu, pirkt mēdiju un visādā ziņā informēt par ... [Read More]

» Do You Know When To Accelerate Smoothly Ahead? from Mplans Blog
Seth Godin has an interesting post this morning using the iPhone event to point out how marketing should change as businesses grow. His metaphor of pushing and running works very well. Seth's Blog: Pushing and running -- Tim Berry [Read More]

» Pushing(again) from
With the organisation I worked for before I had the opportunity to experience first hand the moment when pushing became running. For years we worked as a small and determined team pushing against the ever-present idea that we could be closed down from ... [Read More]

« Marketing Fear | Main | Reorganizing for profit »