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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Permission, Junk and Spam | Main | Contagious »

Role models

Hilton Fifteen years ago, I used to frequent a movie theater in Yonkers, NY. It puzzled me that all the teenage girls hanging out front seemed to look alike. Similar hair, similar clothes. Who, I wondered, was their role model? If they were all going to look the same, they needed some central figure to look to for inspiration. I finally figured it out--Barbie. They were dressing like Barbie dolls.

Those same girls now dress like Paris. For now. Then it will be someone else.

You may have noticed that websites do the same thing. Here's an optimization 'expert'. I have no idea if the data is any good, no idea if the results are as promised--I haven't used them. But I can tell in a heartbeat what the role model for the site designer was. The look and feel of the page don't just influence the way I think about the offer, they completely change the way I think about it. That doesn't mean it's wrong, it just means that it's not for me. This sort of graphic approach, like the layout of the spam I get all too often, is the Barbie of the Internet. For now.

Next time you put on a suit or choose a conference room or design a page, realize that you're modeling your behavior after someone. Who? Why?

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Listed below are links to weblogs that reference Role models:

» No More Screaming from bethsblog
Aaaaack!!! Here's a promo from good old Google, (brought to my attention this morning by Seth Godin) that in my book is a prime example of what's obnoxious in the advertising realm. If by optimization they mean too many colors, [Read More]

» Who Is Your Role Model? from Info4BeingRich - Earning Money Online Made Easy
Same is true for websites also. These days we see so many websites following a role model. The purpose of these websites to look like their role model is but obvious. The role model is famous, admired by and loved by people. [Read More]

» Ser líder o serimitado from Inmosfera
Seth Godin, un guru del marketing y ex de Yahoo ha escrito un post en su blog en el que menciona que cuando era joven notaba que todas las chicas por fuera del cine vestían igual, tenían el mismo corte de pelo y actuaban todas de la misma manera. De... [Read More]

» Barbie on the Internet from Hey Girl, Nice Shot
Earlier this week, Seth Godin posted about role models and related young girls dressing like Barbie to web site designers who duplicate the look of a role mode website. And some website design companies are taking full advantage of this. [Read More]

« Permission, Junk and Spam | Main | Contagious »