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« The honor system | Blog Home | Small before big »

The first thing

Before you start firing customers, you better be committed to satisfying the rest of your customers. The giant flaw in Sprint's logic, as many readers have pointed out, is that plenty (almost half) of their customers don't like them. Getting rid of a nasty group of 1,000 isn't going to change that very much.

First job: get serious about customer satisfaction.

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« The honor system | Blog Home | Small before big »