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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The honor system | Main | Small before big »

The first thing

Before you start firing customers, you better be committed to satisfying the rest of your customers. The giant flaw in Sprint's logic, as many readers have pointed out, is that plenty (almost half) of their customers don't like them. Getting rid of a nasty group of 1,000 isn't going to change that very much.

First job: get serious about customer satisfaction.

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Listed below are links to weblogs that reference The first thing:

» Sprint (for anothercompany) from NoahKameyer.net
Sprint, like Mervyns, Wienershnitzel, and many other places that will gladly tell you off, should be out of business.  I say, start Operation: Put Sprint Out of Business.  Do you think the Blogosphere has the power to do it? ... [Read More]

» Sprint Customer Service Experience from Revolution Systems Blog
I've been a Sprint customer for years. While I don't think any of the current cell phone providers have what I would call good customer service or a good customer experience, but Sprint has finally gotten around to really pissing [Read More]

» Business Mistakes - Sprint and the 1000 from ModernMagellans
A company must see that it is benefiting from its relationships with suppliers and customers. If it is not, it should fix or discontinue those relationships. I have seen companies lose a lot of money because they were afraid to... [Read More]

» A Warning About Firing from Why I FAILED
Seth is correct about the following caveat to my earlier post on firing your customers. Simply put: you cant fire any customer if youre so bad you need them. Youve got to be GREAT at meeting the needs of all your customers before y... [Read More]

» Is your delayed response stressing out your customers? from Multichannel Musings
A study commissioned by British web hosting firm Fast Hosts was published last week, and claims t... [Read More]

» Firing a Customer or Client? from
Over the past three years I have been very fortunate to work with amazing, dynamic individuals who have both been clients and mentors for me.  I have not had many encounters where I had a tough client but it got me thinking, what should ... [Read More]

« The honor system | Main | Small before big »