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« Keeping a secret | Main | Two New York marketing mysteries »

The longest tail

I stopped by a garage sale today. The guy had thousands of CDs, most of them in their wrappers. $3 each. I was excited.

Two boxes in, I felt like I was in a different universe. Every single artist was someone I had never heard of. After 25 years of buying CDs (a lot of CDs) I had come face to face with a huge Dip. It's almost impossible to buy music with no frame of reference. There were no hits, no recommendations, no "if you like x, you'll like y". I realized that the time it would take to decide if I liked an album was probably worth more than the $3 it would cost to buy one--in other words, not even worth it for 'free.'

Musicians, bloggers, writers--if you're toiling in the long tail, getting stuck at zero is now a real possibility. Being just like the other guys but trying harder is less of an effective strategy than ever before.

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Listed below are links to weblogs that reference The longest tail:

» Your Resume Is Just Like a Used CD from I Hate Your Job
Have you ever put your resume on a literal stack of other resumes? I have. I worked in retail while in high school, and when I turned submitted my resume, there were already 40 others on the table. Of course, I put mine on the bottom of the pile. Thi... [Read More]

» Seth Bought CDs and Recorded a Long Tail Lesson from The Messaging Times
I wrote about doing things differently this past week. Slowing down atoms rather than accelerating them. Sending email marketing campaigns weekly rather than monthly. Embracing brevity in your writing. Quiting the job that isnt fulfilling... [Read More]

» The Longest Tail is the one where no one knows you exist from WebMetricsGuru
In every age, in every situation, only a few people stand out - thats probably always going to be true. What you have to do to stand out or stand apart will differ, depending on the time you live in... [Read More]

» Life Changing Albums from Copywriting Services And Internet Advertising Blog - by Copywriter Stephen Dean
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Im a big music fan, but sometimes Im a little behind the times. Seth Godin recently posted about stumbling across a collection of albums he had never heard... [Read More]

» Can Your Tail Be Too Long? from Blog Marketing
Don't Miss Out On Free Traffic! Subscribe to the FTR RSS feed or our email list so you don't miss out on real, traffic driving tips from Jack Humphrey! Thanks for visiting!Seth Godin explores the far reaches of the longest tail and fin... [Read More]

» Getting stuck at Zero from Being Mark Cohen
I was intrigued by a post on Seth Godins blog today titled The Longest Tail. He sums it up well with Musicians, bloggers, writersif youre toiling in the long tail, getting stuck at zero is now a real possibili... [Read More]

» A quick lesson in promoting a band from GERMANIACdotcom
Marketing guru Seth Godin points out the importance of having a unique concept for promoting music. He stopped by a garage sale recently and found out that the guy was selling thousands of brand new CDs, most still in the wrappers, for just $3 each. ... [Read More]

» The longesttail from The FindLikeMinds Blog
Seth Godin makes a good point in his article a href=http://sethgodin.typepad.com/seths_blog/2007/07/the-longest-tai.htmlThe longest tail/a - Why risk spending time and money choosing a CD that you might not e... [Read More]

» Whats stopping you? from thinks
I had drinks with a good friend the other day and he talked at some length about wanting a new job. Hes a great guy, really capable, and one of the best people managers Ive known. So why isnt he looking? In a word: Fear. He worrie... [Read More]

» Marketing Idea No. 42 - Wishing the world on a plate and gettingit from Creating the Longest Marketing Idea Chain in the World
No matter what the psychologists or motivational speakers say about it, we dont get whatever we want. We only get what is available. Think about it. When you go to the theaters, you make yourself believe that of all the movies released that week, &#... [Read More]

» Short Head of the Long Tail - it's everywhere you go from WebMetricsGuru
The Long Tail shows up in many places, but just as there is a Long Tail, theres also a Short Head to it. Chris Anderson came up with The Long Tail in 2004:The long tail, colored in yellow....relative handful of... [Read More]

« Keeping a secret | Main | Two New York marketing mysteries »