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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Red Fez

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« You can ask, "First time here?" | Main | Times a million »

Who knew I could be wrong in so many ways

I got a lot of feedback from my post about reorganizing for profit. It broke down into several groups:

  1. non-retailers explaining why it would be impossible logistically to do this
  2. retailers explaining that making it hard to find related items actually helps them, because as you search around the store, it increases the chances you'll find something you didn't remember you were looking for
  3. high-end believers who insist that the salesperson will find what I want for me
  4. fashion hounds who insist that they buy the wrong size just to get a great label

and
     5. retailers who have actually done this and regularly report increases in sales of 30%.
(I heard from people who sell high end clothes, hardware and bikes).

Of course this won't work for everyone. (Of course label-centric sport shopping is here to stay). And of course it's doable (hey, you separate the men from the women from the kids already).

The most fascinating takeaway for me is this: many retailers believe that they still have the power to inconvenience shoppers as a way of increasing revenue. "Too many stores in that mall," in my opinion, for me to stay with you if it's easier and more fun to go over there instead.

Test it first. If it doesn't work, let me know.

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Listed below are links to weblogs that reference Who knew I could be wrong in so many ways:

» Ch-ch-ch-changes from Utah Tech Jobs
Seth Godin caused quite a ruckus, apparently, when he suggested that (GASP!) retailers might actually become interested in serving their customers: The most fascinating takeaway for me is this: many retailers believe that they still have the pow... [Read More]

» Reorganising for Profit = Customer Orientation from Nommunication
Seth Godins blog (a great daily read if you are interested in marketing) recently featured an [Read More]

» "Merged" Channel Musings? from Multichannel Musings
No, I don't think we'll be changing the name of this blog any time soon, but Evan Schuman, retail editor at eWeek, does bring up a ... [Read More]

» WomensClothes from Cog
I bought an outfit for my wife (scary experience for anyone out there who is considering taking the leap) in a womens clothing store. Apart from the fact I looked like a deer in the headlights, I was the only man in the shop, and it was obvious ... [Read More]

» Confusing customers. from larry borsato
Seth Godin [Read More]

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