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Apple store update

Couples Really long time readers might recall that perhaps my first blog post ever was about the Apple store.

Here's an update, five years later:

I spent an hour or two on Saturday at the Soho store. The obvious difference, other than how incredibly jammed it was, was who was there.

Couples.
Fashionistas.
Women.

In fact, my guess is that more than half the people in the store were women. And they weren't all buying iPods, that's for sure. This is clearlyImg_0023 the result of an intentional multi-year strategy. Apple has succeeded in doing something that no one else in tech or even cars has done. They've crossed the gender barrier and made people of both genders passionate about what they sell.

Next project: hiring more people to work the registers! When you have a gross margin as high as they do, it's a sin to make someone wait even one minute to hand you money.

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Listed below are links to weblogs that reference Apple store update:

» I Want My Personal iShopper from iPhone Savior
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» Seth Missed something at the Apple Store from CEDX
Seth writes about his experience at the SoHo Apple Store and says that they should hire more people to work the registers. I was at the 5th Avenue Apple Store last week getting iPod accessories for my daughter, and while [Read More]

» The Core of Apple's Retail Success from Retail Contrarian
Much has been written about the Apple Store experience and what can be learned from its successful retail execution. From my perspective, what makes the Apple Store strategy work is that it only makes one assumption of its customers: they’re [Read More]

» Seth Godin (Briefly) on the 'it' retailer: The Apple Store from Satisfy Me
Seth Godin writes yesterday about his recent trip to the Soho Apple Store and how it is really, an "it" [Read More]

» Anti-Microsoft? from Yammie's CyberLog
I was reading Godin Seths blog (a very famous marketing blog) and theres this article talking about whats happening at the Apple Store. Seth observed that most people shopping at the store were actually not techies but women... [Read More]

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