Apple store update

Really long time readers might recall that perhaps my first blog post ever was about the Apple store.

Here's an update, five years later:

I spent an hour or two on Saturday at the Soho store. The obvious difference, other than how incredibly jammed it was, was who was there.

Couples.
Fashionistas.
Women.

In fact, my guess is that more than half the people in the store were women. And they weren't all buying iPods, that's for sure. This is clearly the result of an intentional multi-year strategy. Apple has succeeded in doing something that no one else in tech or even cars has done. They've crossed the gender barrier and made people of both genders passionate about what they sell.

Next project: hiring more people to work the registers! When you have a gross margin as high as they do, it's a sin to make someone wait even one minute to hand you money.