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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Audio books

There are only three kinds of people in the world:

  • Those that like audio books
  • Those that don't
  • (and by far the largest) those that have never tried one

The reason for the market failure is historic. Audio books traditionally generate very little revenue to the author. She gets a royalty on a royalty on a small sales base. Not worth the time to promote. Add to that the huge hassle of keeping a large number of titles in stock at a retailer and throw in the high price required by producing many CDs or cassette tapes per title, and you see the problem.

Here's the thing, though: In my experience, audio book listeners are ten times more likely to drop me email or talk about what they heard than book readers. Part of it is the entertaining nature of the presentation, I think (I probably talk better than I write) and part of it is the nature of the experience--it's going into a different part of your brain.

Anyway, digital media, as in so many other areas, changes everything. First, authors are getting smarter about what rights they preserve. Second, digital media has no inventory problem. The Long Tail rules. If you've got an MP3 player, you probably have an iPod, which probably means you have access to the iTunes store. There's a ton of audiobooks there. And audible.com (among others) which pioneered the field, has a huge catalog.

You can even set your iPod to speed up the spaces between the words so you can hear the whole thing faster.

The biggest problem that I see is that the prices are still way too high (because of the legacy of the 6 CD set). An audiobook should cost $3 or $4, imho.

Nine of my books are now available as audio books. You can find them all here.

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Listed below are links to weblogs that reference Audio books:

» Will your site work on my browser? from kc marketer.com
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» Putting Words in Your Head... from Solutions Talk
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» Do Sensory ChannelsMatter? from Pete's View
In writing about audio books Seth Godin observes that people who listen to his audio books are 10 times more likely to contact him than book readers. His hypothesis for this difference is: “Part of it is the entertaining nature of the presentation, I... [Read More]

» The Real Reason Audio Books Havent Taken Off from Wissam Adib
Seth Godin writes about why he thinks people dont buy as many audio books as they should, and classifies people as: Those that like audio books Those that dont Those that have never tried one I would add one more category: Those that l... [Read More]

» You Need to Be the 4th Kind of Person. from MostToast
If Seth Godin takes the time to write something, you simply must pay attention to it. Recently, he wrote a piece about audio books in which he says ...There are only three kinds of people in the world: Those that [Read More]

» You Need to Be the 4th Kind of Person. from MostToast
If Seth Godin takes the time to write something, you simply must pay attention to it. Recently, he wrote a piece about audio books in which he says ...There are only three kinds of people in the world: Those that [Read More]

» Headphones from Headphones
Guide help you find the best headphones, earbuds and noise-canceling headphones. Logitech Wir [Read More]

» Audiobooks from Audiobooks
The Fiction Works produces each story as a full th [Read More]

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