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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Argument | Main | Pecha Kucha »

Business card mistakes

Businesscardsamples_2 Business cards are almost quaint. After all, I can get your info into my computer a lot quicker if you'll just email it to me.

Precisely because they are an anachronism, they serve a vitally important function. In an era where no one dresses up anymore, they give you a chance to position yourself, to represent who you are and what you do in a three cent piece of paper. And yet... almost all business cards are terrible. They are the leisure suits of the marketing the world, the place where bad design not just lives, but thrives. (Wanna guess which one of these ten cards I don't hate?)

I think the point of your card should not be to demonstrate that you are creative. The point should be to demonstrate that you have good taste.

Here's my checklist of common mistakes (and a few suggestions). It's $30 well spent, I think.

  • Don't print your own cards. Just because Avery and others make those little perforated sheets of paper doesn't mean you should use them.
  • Don't use big type for the address and contact info. The #1 way we can tell if a business card is cheesy is with a glance at the type size. Really.
  • Don't buy those color business cards with your face on them. You're not an ordinary real estate agent, so there's no sense in acting like one.
  • Don't go with metal business cards. It might work for Steve Wozniak, but everyone else wants to bring your cards on an airplane.
  • You might think it's a great idea to do a full color card with a big (lousy) picture on it. It's not.
  • I like rounded edges. But only if you leave plenty of margin. (as below)
  • Margins matter. Anytime your type gets anywhere near the margin, you've blown it.

My favorite sources are Moo (for non-traditional but totally remarkable cards) and overnightprints.com for classy cards with rounded edges. (The only card of the eight above that I like is the bottom left).

« The Argument | Main | Pecha Kucha »