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« Weird stuff happens at trade shows | Main | The Argument »

Cheap media, cheap ads

Listening to AM radio at 7 am on a Sunday is a real chore.

Even in a city like NY, the ads are virtually free. Mysteriously, when the ads are cheap (think banners, or cable or AM radio), the content is lousy.

A SuperBowl ad costs a few million dollars to run... so the beer companies and the dot com companies spend millions creating the ad, even if it runs only once. A banner ad that you can buy for $200, on the other hand, appears to be created by a small chipmunk in the secretarial pool.

There's no economic reason for this. You can run that banner ad in a thousand places. You can run that radio ad in 200 cities. If the media is cheap, it might just be a good value. And if you can run an effective ad, you can run it far and wide and turn a profit.

Or you could just run a cheap ad.

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Listed below are links to weblogs that reference Cheap media, cheap ads:

» Productionvalue from The Journey Blog
This post by Seth Godin hits on one of my personal pet peeves. There is absolutely no reason why so much advertising has to be so bad. Production value is not an easy thing to have, but it is possible. You have to find the right people. The right peopl... [Read More]

» Advertising ROI from Project Clarity
http://sethgodin.typepad.com/seths_blog/2007/08/cheap-media-che.html ... [Read More]

» Cheap media, cheap ads cheap results too! from I, Studio, Web
No TagsIn his latest entry Seth Godin writes on cheap media and cheap ads, and how they should be beneficial to advertisers. Well, weve got some news here and they arent pretty - cheap ads during cheap time are producing cheap results. Th... [Read More]

» Cheap Ads? from Musings on Marketing
In Cheap Media, Cheap Ads Seth Godin suggests that when media is cheap the production value of the ads in the media (banners, cable and AM radio) is also cheap and that this is a bad thing. Perhaps. [Read More]

» Cheap media, cheap ads from Digital Signage News
...One thing's for sure... while content doesn't have to be expensive to be great, cheap, uninspired spots will never perform well. And if you can't turn a profit running your ads, why bother running them at all? [Read More]

» A Huge Mistake to Make in Your Website Strategy from Lucrative Web Design
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» Looking for new stuff to make marketing better from Vasey on Marketing
I love new technology, especially when it makes my life easier. I also like it when it makes marketing better. Easier is OK, but better is, well, better. I think that is part of the problem with email marketing today: the sending of a marketing email... [Read More]

« Weird stuff happens at trade shows | Main | The Argument »