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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The Galapagos Post Office | Main | Weird stuff happens at trade shows »

No business model

I just got off the phone with Kent, who in addition to his day job doing online marketing, runs pdxMindShare - Portland's network event and emails. It's a free local newsletter with several thousand subscribers.

Kent told me that the only purpose of the newsletter is to help connect the community... that it doesn't have a profit motive. A quick look, though, shows that this isn't really true. By building something that connects his community, by building a permission asset with the right people (and not asking anything in return), Kent builds his reputation. He makes it more likely that people will trust him, talk to him and hire his firm. In an industry in which anyone can claim to be an expert, his firm's connections and relationships confirm that they are the real deal.

The most important part of the story is this: he doesn't do the community work for that reason. He does it for the right reason--because it feels good to help his community. The magic of the zero-marginal-cost scalable nature of the web is that your volunteer effort goes a long way and generosity almost always pays off, even when it might feel like it doesn't.

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Listed below are links to weblogs that reference No business model:

» Anvil Media Coverage on Seth Godin's Blog from Techpaulogy
Kent Lewis, president here at Anvil Media, just got off the phone with Seth Godin (the best-selling author of more than seven books on marketing, the spread of ideas, -- e.g. Purple Cow!). Seth gave a brief write-up of the [Read More]

» Trust: the best kind of asset from Brand Polish
Im a big fan of Seth Godins books, and on his blog he has a post entitled No business model which discusses how an altruistic act of managing a free community newsletter made by an online marketer that has not only been help... [Read More]

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» Why Information System Security Professionals Should Join the ISSA from Information Security Awareness & howtos
Ive finally stopped procrastinating and joined my local Information System Security Association, Colorado Springs Chapter (ISSA-COS). A few of my co-workers have been encouraging me to join since last year. Over the past year many ... [Read More]

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Sweat equity is the personal time investment we make in something or someone that does not offer an immediate return. Most often the return on our investment of sweat equity takes place over a longer period of time and it's not always tied to financial... [Read More]

» Trust: the best kind of asset from David S. Cohen - Left Brain, Right Brain
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« The Galapagos Post Office | Main | Weird stuff happens at trade shows »