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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The 80:1 Freakonomics Paradox | Main | What to do when you're wrong »

No one expected a tornado

New York City was shut down yesterday by three inches of rain and a tornado in Brooklyn. The trains, the subways, the roads... they all stopped working. There were small boulders on the West Side Highway and rivers of water everywhere.

Millions of critical citizens were answered by officials who pointed out that they had rehearsed for all sorts of events, but a tornado in New York?

What they're missing is this: people weren't complaining about the trains or the roads. They were complaining about the communication of the news. Commuters spent hours on trains into the city, only to find that the subways were closed, thus wasting the ride. I spent two hours on the road going to a meeting in the city--and the radio never once mentioned what was going on. The city didn't start telling people to stay home until after 9 am... two hours late.

Airlines screw this part up all the time. So do websites. And even pizzerias that close for vacation.

Bottom line: the first thing to rehearse is your communication strategy. You can't predict weird events, but you can get really good at alerting people when they happen.

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Listed below are links to weblogs that reference No one expected a tornado:

» yes, but did anyone get any footage? from aMuse
If you're new here at aMuse, you may want to subscribe to my RSS feed. Thanks for visiting! And please, tell your friends! :)new yorkers stranded at kiosks by raging rapids. seth godin does it again with comments about New York citys recent on... [Read More]

» Communication revisited – CustomerService from My Perspective
Yesterday, I blogged about communication in a disaster. Hours later, Seth Godin posted to his blog about communication in a disaster, and mentions airlines in particular. ... [Read More]

» Twister in the Big Apple... from Solutions Talk
Notable Quote: New York City was shut down yesterday by three inches of rain and a tornado in Brooklyn. The trains, the subways, the roads... they all stopped working. There were small boulders on the West Side Highway and rivers [Read More]

» What Happened If a Problem Tornado Hit Your Business? from BizCradle
Not a literal tornado, necessarily. But what if a major problem or crisis hit your business? What if there were an emergency that required you to talk quickly and directly with your customers and employees?Thats the questio... [Read More]

» Graceful degradation from Web X.0
Seth Godin wrote about the recent tornado in Brooklyn:...Bottom line: the first thing to rehearse is your communication strategy. You can't predict weird events, but you can get really good at alerting people when they happen.The web application parall... [Read More]

» Disaster Strikes! from The Agitator
And what do you do?Weird and damaging events can happen, even to happy-go-lucky nonprofits. As Seth Godin notes in this post, complaining about poor communications during a recent city-stopping three-inch rainfall plus tornado in NYC, some things just can [Read More]

« The 80:1 Freakonomics Paradox | Main | What to do when you're wrong »