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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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The Argument

The web is about tactics, at least most of the time. Most of the meetings and most of the effort goes into honing our tactics.

One of my concerns about the misuse of SEO by marketers is that it's largely about tactics. It's easy to get hooked on constant cycling of this approach or that tactic, all to incrementalize your improvements.

Big successes, on the other hand, come from arguments. Arguments about what you stand for. Arguments about big strategic shifts. Google wasn't a tactic, it was a game-changing strategy. eBay's tactics are often poor or slow, but their strategy has been consistently brilliant.

And brilliant strategies lead to arguments. Go have one.

(Inspired by: The Argument).

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Listed below are links to weblogs that reference The Argument:

» Strategy or Tactic? - Basics Before Bonfires from ModernMagellans
It is common, if not normal, for early stage companies or inexperienced leaders to confuse strategy with tactics. In short, one fits within the confines of the other, which is why there is often this confusion. A tactic is how... [Read More]

» Theres something here, but I dont knowwhat from The Learning Curve
Since I first read this short 100 word blog entry by Seth Godin , The Argument, I have gone back to re-read it at least a dozen times. Its bugging me. Every time I read it, I get right up to the edge and peer into the fog bank and think, ̶... [Read More]

» Are You Making An Argument, Or Just Using Tactics? from The Profitable Business Edge 2™
If you're new here, you may want to subscribe to my RSS feed for valuable future updates. Don't forget to bookmark this page, and thanks for visiting The Profitable Business Edge 2.Seth Godin made a good post about this on his blog: http://sethgodin.t... [Read More]

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