Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Apple store update | Main | The opposite »

The Encyclopedia of Business Cliches

It's easy to make fun of business clichés. Tempting to string a bunch together in a blog post or a memo and show how clever you are. Harder, though, to avoid using them.

I think they exist to hide. By providing a layer of insulation between what you say and the truth, you can avoid saying what you mean, avoid confrontation and avoid change. Clichés make it easy to talk without really saying anything. Clichés make it easy to hide and to lie.

Does anyone really think Karl Rove is going off to spend more time with his family? Does he even know the names of the people in his family? Did the people at Ford Motor really drop everything to make quality job one, or was it just marketing tinsel?

The few people who actually mean it when they use clichés are now frustrated because no one believes them any more. The entire lexicon is discredited.

Let's save time and effort and say what we mean. Here's my start on finding the best of the worst: The Encyclopedia of Business Cliches. Feel free to robustisize it.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e39827e3a58833

Listed below are links to weblogs that reference The Encyclopedia of Business Cliches:

» Blah, blah #3 - Encyclopedia of business cliches from Business of Marketing and Branding
One of the nice things about the web is that youll always find someone who is doing something better than you do. On the theme of business cliches, Seth Godin has put together an encyclopedia on Squidoo. Below are the top ten. When I looked at t... [Read More]

» Corporate Patois: Seth Godin introduces the Encyclopedia of Business Cliches from FunnyBusiness: Everything About Business Except The Bottom Line
Announcing a new service at FunnyBusiness - Seth Godin's The Encyclopedia of Business Cliches. If you scroll down this page you will see the 'widget' that features the top five entries. Being this is a web 2.0 encyclopedia, anyone can [Read More]

» Business Cliches Ride Againand Againand from Revenue-IQ
Business cliches never die. We first published a contractors version of business cliches as Quicksand Words Phrases. Seth Godin points out theyre used primarily to talk and say nothing. Take a look at his Encyclopedia of Bus... [Read More]

» http://www.consideringtheuniverse.com/blog/?p=6 from Considering The Universe
Seth Godin  and Timothy Ferriss  had recent blog posts about ambiguous language. Seth was railing against business cliches, pointing out how easy it is to use cliches to hide or skew the truth. Timothy named the top ten imprecise words that encourage... [Read More]

» Inside the box from On Words and Business
Lets take this to the next level..industry leader Seth Godin has once again brought his A game and hit one out of the ballpark with his Encyclopedia of Business Cliches. He gives 110% with his robust and very funny (in an oh-no-I-say-this kind o... [Read More]

» How big is your box? from Ideas-to-Action
I've been there. You've been there. There are people there right now. The always hyped, sometimes glamorous workshop designed to create breakthrough ideas to solve an important business problem. A room full of flip-charts, Post-It notes, markers, and w... [Read More]

« Apple store update | Main | The opposite »