Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds



By Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Video changes things | Blog Home | No business model »

The Galapagos Post Office

Postoffice Not sure what you can do with this story, but here you go:

On a deserted beach on a small island near the equator, there's a barrel and some ziploc bags. This post office has been here for more than a hundred years. It was built by whalers who needed a way to get letters home to England. The idea was that the last stop you would make on your way home was to the post office. You'd pick up whatever letters were there and bring them back to England.

I dropped two postcards in the barrel ten days ago (no stamps, of course). They arrived on Wednesday. I'm told some notes take as long as a month or two. Apparently, you can send a letter anywhere in the world and count on it showing up. There's actually a shortage of mail... more people want to carry the letters then write them.

Ideas spread in funny ways. In this case, the joy of the person who helps out by delivering the note is probably greater than that of the sender. And the story is so irresistible for both parties that it can't help but spread. By word of mouth or by blog...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200e54ee011cf8834

Listed below are links to weblogs that reference The Galapagos Post Office:

» Weird ideas goneviral from The Learning Curve
First, Seth tells us about The Galapagos Post Office, just in case youre in need of new and fascinating trivia. Now I learn the identity of the Poe Toaster. The mystery of the Poe Toaster was the identity and purpose of the individ... [Read More]

» Towpath post from Granny Buttons
Americanmarketing pundit Seth Godin writes about the Galapagos Post Office: On a deserted beach on a small island near the equator, there's a barrel and some ziploc bags. This post office has been here for more than a hundred years. [Read More]

« Video changes things | Blog Home | No business model »