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All Marketers Tell Stories

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Free Prize Inside

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Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Video changes things | Main | No business model »

The Galapagos Post Office

Postoffice Not sure what you can do with this story, but here you go:

On a deserted beach on a small island near the equator, there's a barrel and some ziploc bags. This post office has been here for more than a hundred years. It was built by whalers who needed a way to get letters home to England. The idea was that the last stop you would make on your way home was to the post office. You'd pick up whatever letters were there and bring them back to England.

I dropped two postcards in the barrel ten days ago (no stamps, of course). They arrived on Wednesday. I'm told some notes take as long as a month or two. Apparently, you can send a letter anywhere in the world and count on it showing up. There's actually a shortage of mail... more people want to carry the letters then write them.

Ideas spread in funny ways. In this case, the joy of the person who helps out by delivering the note is probably greater than that of the sender. And the story is so irresistible for both parties that it can't help but spread. By word of mouth or by blog...

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Listed below are links to weblogs that reference The Galapagos Post Office:

» Weird ideas goneviral from The Learning Curve
First, Seth tells us about The Galapagos Post Office, just in case youre in need of new and fascinating trivia. Now I learn the identity of the Poe Toaster. The mystery of the Poe Toaster was the identity and purpose of the individ... [Read More]

» Towpath post from Granny Buttons
Americanmarketing pundit Seth Godin writes about the Galapagos Post Office: On a deserted beach on a small island near the equator, there's a barrel and some ziploc bags. This post office has been here for more than a hundred years. [Read More]

« Video changes things | Main | No business model »