The one thing
If you didn't want anything in return, nothing at all, what's the most generous thing you could do for your best customer, your best friend, your most important prospect?
Give it a try.
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Seth's Web Pages
SETH'S BOOKS
Seth Godin has written 12 bestsellers that have been translated into 33 languages
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
All Marketers Tell Stories
Seth's most important book about the art of marketing
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
Free Prize Inside
The practical sequel to Purple Cow
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Permission Marketing
The classic Named "Best Business Book" by Fortune.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
We Are All Weird
The end of mass and how you can succeed by delighting a niche.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
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Listed below are links to weblogs that reference The one thing:
» Generosity from bethsblog
From Seth today... this: If you didn't want anything in return, nothing at all, what's the most generous thing you could do for your best customer, your best friend, your most important prospect? Give it a try. My answer... I'd [Read More]
» The Psychology of SaaS and Web 2.0 Persuasion (andSelling) from SmoothSpan Blog
I recently came across Hummer Winblad VC Will Price’s excellent summary of Robert Cialdini’s excellent book, Influence, the Psychology of Persuasion. The basic thesis is that people rely on a relatively simple framework of cues and heuristics f... [Read More]
» Install Google Analytics on your website from Fraser Mcculloch
That's the one thing I'd do, install google analytics. The reason why are here. Apologies for short post. Seth explains all. [Read More]
» Fazendo a diferença from Isso Mesmo!
Dando uma lida nos meus feeds ontem, vi um questionamento bem legal do Seth Godin, segue a tradução:
Se você não quisesse nada em troca, nada mesmo, qual seria a coisa mais generosa que você poderia fazer para o seu melhor cliente, melhor amigo, ... [Read More]
» A Better Place To Live from Mr. Besilly's Blog
If you could focus on one idea that would make your life a better place to live starting tomorrow, would you do it? If that one thing had a positive effect not only on you but on someone else in direct proximity to your life, would you be even more mot... [Read More]
» Have fun! from No Impact Man
As I write, I’m getting ready to ride my bike out to the South Bronx to meet my local environmental hero Kate Zidar, who works, among other places, at the Youth Ministries for Peace and Justice. We’re going to paddle [Read More]
» Americans are so friendly from tysonwilliams.com
I live in the big city - as a matter of fact, the biggest city in Canada. One of the the things I truly dislike about it, is fact that majority of people are not very friendly. Most of the... [Read More]
