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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« You get to choose | Main | Sweet spot marketing »

Alarm clocks

For twenty cents or so, alarm clock manufacturers can add a chip that not only knows the time (via a radio signal) but knows what day it is too. Which means that they can add a switch that says "weekends." Which means that the 98% of the population that doesn't want to wake up on the same time on weekends as they do on weekdays will be happier (and better rested.)

This isn't as complicated or expensive as my idea four years ago.

So why doesn't every alarm clock have this feature? Because most people in that business are busy doing their jobs (distribution, promotion, pricing, etc.), not busy making products that people actually want to buy--and talk about.

There are very few products and services that wouldn't get a lot better if people just tried to make them better.

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Listed below are links to weblogs that reference Alarm clocks:

» Very few products wouldnt get better if people just tried to make thembetter from SmoothSpan Blog
Paraphrasing Seth Godin on making alarm clocks better (he wants them to know not to ring your alarm on the weekend), but it applies everywhere.  Its the old too busy fighting fires to buy any fire engines problem so many businesse... [Read More]

» Making the Simple Complex from Musings and Memes
Seth Godin muses today about having an alarm clock that would have a "weekend" switch so it wouldn't go off on the weekend, letting you sleep in. Why complicate the simple alarm clock? You don't want the alarm on... [Read More]

» Patents from Tim's Blog
Why dont cars have a guage on the instrument panel which tells you the tyre pressure? People blather on every year about how important tyre pressure is (especially before the holidays) and watching the Salon dAutomobile in Frankfurt and t... [Read More]

» Das Klock from Crowdway
Seth Godin writes how Alarm Clocks are deprived of features and intelligent design because everyone involved in the business of Alarm Clocks arent hired to make it better, rather theyre hired to sell it. Heres my idea for a superio... [Read More]

» Agreeing on experience design from Spirited Thought
Back in May, Adam Greenfield contributed a great article for Adobe’s Design Center Think Tank space called On the ground running: Lessons from experience design. He begins with an insightful – on hindsight obvious – observation that the distincti... [Read More]

» Businesses can never be in equilibrium from Abhishek Rungta's Blog - Business strategy, Internet marketing, Usability, Web design, Productivity Tips, India
Businesses organizations can never be in equilibrium or achieve stable position. Either they are moving up or they are moving down, depending upon their innovation quotient. If you are trying to keep things stable, they wont remain so. Y... [Read More]

» Alarm Clock from Alarm Clock
You can even select a snooze time after it sounds. [Read More]

« You get to choose | Main | Sweet spot marketing »