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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Mean vs. Median | Main | Customer of the month »

Blue jeans

When I was in college, a local human rights group posted up signs around campus one Monday. They read:

On Wednesday
Wear Blue Jeans
If You Are Gay

This is brilliant marketing. On Wednesday morning, you needed to have a discussion with yourself. "Should I wear jeans?... if I'm in the closet... or if I'm supportive of the quest for rights... or if I don't want to stand out... what will it mean if I don't wear jeans? Or if I wear jeans and didn't know about the sign..."

This, of course, was precisely the point. It started internal debate which led, all day, to spoken discussion. Which raised the issue.

A huge amount of marketing is about "in" or ignore. This is about "in" or "out." By forcing people to make a choice, they created a conversation.

Check out what happened in Nova Scotia last week.

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Listed below are links to weblogs that reference Blue jeans:

» A Sea of Pink from Smarter Stuff
This sort of thing gives me hope for the human race (via Seth). [Read More]

» Dont Call Me A Nice Gay Trekkie from Considering The Universe
Seth Godin had a fascinating post about a human rights group that posted signs around his college reading: On Wednesday Wear Blue Jeans If You Are Gay This of course caused a great deal of discussion and debate. Every person who had read the sign was f... [Read More]

» SOB Business Cafe 09-21-07 from Liz Strauss at Successful Blog
Welcome to the SOB Cafe We offer the best in thinkingarticles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection. The Specials this Week are Chris... [Read More]

» Pink power from Just one small thing
New boy wears a pink polo shirt on his first day at school - quite fashionable you would think. Not to those more hard of thinking at the school, who saw it as a clear sign that he was gay [Read More]

« Mean vs. Median | Main | Customer of the month »