Finding the long tail
David Gardner at the Motley Fool was talking to me today about their CAPS feature.
Their users are currently ranking and analyzing more stocks than any firm, including all the big analyst houses, etc. And, you probably won't be surprised to hear this, the highest-ranked stocks regularly outperform the lowest-ranked ones.
Give your audience enough choices, give the computer enough numbers to crunch and really useful data often appears. It works for movies, for wine, for stocks... the challenge is to find the next one.