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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Big ideas | Main | The irresistible story »

Let's make up some numbers

The Times reports today that the MPAA has released a study that DVD pirates are costing New York City $903 million a year in lost wages.

Making up numbers is a brilliant marketing technique, especially when the numbers are precise and untestable. Ivory Soap, after all, is 99 and 44/100 % pure.

$903 million is about 9,000 jobs paying $100,000 a year each. That's a lot of ticket takers, Blockbuster clerks and gaffers. And yet the Times reprints the numbers as true.

Marketers make up numbers all the time. It's a great way to tell a story with efficiency, and if you do it in the right spirit (meaning that the numbers are as close to true as you can get them) there's little downside or damage. Except to your reputation when you're wrong...

Do we need to know how much the Dow moved to a tenth of a point? No, of course not. But when we start delivering numbers with that level of accuracy, people can't help but believe them.

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Listed below are links to weblogs that reference Let's make up some numbers:

» When Seth talks numbers...E.F. Hutton listens... from Solutions Talk
Notable Quote: Do we need to know how much the Dow moved to a tenth of a point? No, of course not. But when we start delivering numbers with that level of accuracy, people can't help but believe them. - [Read More]

» What's This Information Worth to You? from Planning, Startups, Stories
Running a business, speaking to groups, teaching a university class, I've learned that often an exact-sounding guess in the right range is more useful than I'll check on that and get back to you or I'm not sure exactly, but [Read More]

» 99.3% true facts from thinks
Seth Godin writes, when we start delivering numbers with that level of accuracy, people cant help but believe them. Im a big believer in analytics and using data to support business decisions. Just dont get bl... [Read More]

« Big ideas | Main | The irresistible story »