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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Bought and sold | Main | Meatball Mondae (#1) »

Marcel Marceau died

...and despite the void he'll leave, it's almost impossible not to make a small joke.

And that's the point, at least from a marketing point of view. Marceau made it through the Dip. He entered a field that was obscure, suffering from disrespect and filled with poseurs and hacks (all at the same time). But he pushed and focused and broke through. One person = an entire form of expression.

Jackson Pollack did it, as well. So did Yo-Yo Ma.

When a promoter wanted to book someone or promote someone or feature someone, there was only one choice. When Mel Brooks wanted a mime to speak in "Silent Movie," there was only one choice. Only one choice is a good place to be.

The challenge is to find a field where the Dip is small enough to get through but big enough to matter.

(Was it an assassin? Did he use a silencer?)

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Listed below are links to weblogs that reference Marcel Marceau died:

» Marcel Marceau Trapped Inside iPhone from iPhone Savior
The world's greatest mime, Marcel Marceau died at 84, but his memory will live on forever in a Photo Giddy series of Marcel Marceau iPhone wallpapers. As a mime, Marceau was best known for his onstage persona Bip, a sad [Read More]

» Tonight is a night to remember Marcel Marceau. from 12gurus (the blog)
[From one of ours.] I am speechless. I feel as if I am stuck in a box. Marcel Marceau, the worlds Mime, has achieved pure silence. When they found him, his face was white as a ghost. Say something! Say something!, they shouted, but... [Read More]

« Bought and sold | Main | Meatball Mondae (#1) »