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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Marcel Marceau died | Main | Finding the long tail »

Meatball Mondae (#1)

In about three months, my next book, Meatball Sundae, will be published. I know, I know, I just published a book. I'm breaking the biggest rule in publishing. I'm trying your patience by doing another book so soon, but it really couldn't wait. The new book is on a totally different topic, and it's a lot longer and filled with examples and stuff. It's about the internet and new marketing and the fourteen trends that change everything.

Every Monday for the next few months I'm going to publish a thought piece from the book. We'll start with the basic premise then move on to the fourteen trends in the book. Here goes:

What’s a meatball sundae?

Maybe this is familiar. It is to me, anyway:

You go to a marketing meeting. There’s a presentation from the new Internet marketing guy. He’s brought a fancy (and expensive) blogging consultant with him. She starts talking about how blogs and the “Web 2.0 social media infrastructure” are just waiting for your company to dive in. “Try this stuff,” she seems to be saying, “and the rest of your competitive/structural/profit issues will disappear.”

In the last ten years, the Internet and radical changes in media have provided marketers everywhere with a toolbox that allows them to capture attention with seemingly little effort, planning, or cash. Six years after the dot-com boom, there are more Web sites, more email users, and more viral ideas, online and offline, than ever before. There are hundreds of cable TV networks and thousands of online radio stations. Not to mention street marketing, email marketing, and MySpace.

Corporations, political parties, nonprofits, job-seekers, and yes, even people looking for love are all scrambling around, trying to exploit the power of these new tools. People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: “If we can just add enough of [today’s hot topping], everything will take care of itself.”

Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach. They fail to get buzz or traffic or noise or sales. Organizations don’t fail because the Web and the New Marketing don’t work. They fail because the Web and the New Marketing work only when applied to the right organization. New Media makes a promise to the consumer. If the organization is unable to keep that promise, then it fails.

New Marketing—whipped cream and a cherry on top—isn’t magical. What’s magical is what happens when an organization uses the New Marketing to become something it didn’t used to be—it’s not just the marketing that’s transformed, but the entire organization. Just as technology propelled certain organizations through the Industrial Revolution, this new kind of marketing is driving the right organizations through the digital revolution.

You can become the right organization. You can align your organization from the bottom up to sync with New Marketing, and you can transform your organization into one that thrives on the new rules.

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Listed below are links to weblogs that reference Meatball Mondae (#1):

» Embracing the New Media from Nuts and Bolts of Brand
I have several clients that are in the middle of trying to embrace the New Rules of Marketing different mixes of blogs, online news releases, online article posting, social networking, etc.  Not unexpectedly, they are each struggling in differ... [Read More]

» Meatball Sundae or Tomato Basil Goodness? from Tribal Pizza
Today, Seth Godin talked about his new book Meatball Sundae. He published a thought piece from the book describing what a Meatball Sundae is. In particular, he was describing it in terms of Web 2.0. You know: social networks, user [Read More]

» New Marketing Sundae from Riley McArdle
Seth Godin just posted a great article where he talks about his upcoming book on New Marketing called Meatball Sundae and explains what exactly a Meatball Sundae is. People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream pa... [Read More]

» Benefits of New Technology like a Meatball Sunday from Mercury Grove Blog
Seth Godin wrote a great piece about how companies are trying to transform themselves through new media and technology. Too many of them are doing it piecemeal and are focusing more on changing the messaging than on changing the fabric of the company... [Read More]

» Can an organizationchange? from The Scrappy Software Marketer
Seth has a great posted entitled the meatball mondae Here is my question..when you work in a organization which totally does not operate with transparency and believes that what you did 3 years ago will work today in technology marketing,... [Read More]

» What is cooking, Seth? Ready For Meatball Sundae Feast from Joyce's Philosophies & Insights
Meatball sundae. This is going to be the new marketing book that is up on shelf. It definitely put me on a temptation struggle to get this new book. But it sounds pretty interesting. Why would I say that? Seths theory in making a meatball sundae... [Read More]

» Seth Godin Serves Up His New Book - Meatball Sundae And Questions Marketers (Again) from Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image
Seth Godin writes great books. I can't think of one that didn't either put a smile on my face or make me reflect on the Marketing work I try to accomplish on a day-to-day basis. With the buzz still going for his latest book, The Dip (which I have, but... [Read More]

» Lipstick on a gorilla? from McEWANHACKETT.COM
As my friend Martin says about marketing, it's all too easy to treat it as the superficial topping on a not very good dish... Its the same with New Marketing or Web 2.0. They'll always be pressure from senior management... [Read More]

» Seth Godin Serves Up A Meatball Sundae—Yum! from The Marketing Message Blog
Although I'm sure he doesn't claim to be psychic, check out Seth's blog and read about his Meatball Sundae (and his great upcoming book of the same name!) He always seems to know what issues the online marketer is dealing [Read More]

» Is A New Hybrid Camaro A Meatball Sundae On Wheels? from The Client Side Blog with Michael Seaton
I am only halfway through Seth Godin's latest book, Meatball Sundae, but immediately thought of it when I saw this article from Wired titled "Camaro Enters 21st Century - With Hybrid?. If you don't know what a Meatball Sundae is,... [Read More]

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