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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« The early adopters matter | Main | How to do an interview »

NBC and missing the point about power

A lot of buzz this week about NBC switching from iTunes to Amazon.

One can't help but be reminded of the rearranging of deck chairs.

For fifty years, NBC's major asset was that there were only three TV networks. That meant that all other things being equal, there was a 33% chance you'd tune in. They had a partial lock on attention. TV Guide was important, but it didn't have enough power to make or break a network.

Welcome to the new age, guys.

Now NBC has a .00001% chance of being picked at random, and plenty of competition for attention. It also means that there's a new powerbroker, a middle man with far more power in influencing what people watch (and pay for).

NBC could have been this middleman. They ceded this role to YouTube and then iTunes. Switching to Amazon merely creates a third player, but it doesn't do what the networks truly needed to do--build a direct relationship between the network and the viewer. Amazon has one, so does Apple.

This is the major scramble of this generation... who gets permission to talk to the consumer, to represent the consumer, to determine what's hot and what's not. If all three of these players gain power, my guess is that content providers will provide content to all three. On the middleman's terms. If you're not listed, you're invisible.

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Listed below are links to weblogs that reference NBC and missing the point about power:

» NBC-ya! from Noel Green.com
So it seems that NBC is possibly leaving Apple for Amazon. This is because Amazon will allow them to sell their shows for more, and / or sell them at discounted rates, where as Apples iTunes will only allow the set price. Seth Godin has (of c... [Read More]

« The early adopters matter | Main | How to do an interview »