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« Finding the long tail | Main | Great minds... »

Push and pull

I can't use internal wikis. "It's on the wiki" is a dumb thing to say to me.

TV networks know how to put on one show at a time, in order, and broadcast it to whomever is tuning in.

These are two sides of the same coin. Sometimes we push information (like spam email, to pick a horrendous example, or the typical vapid fill-in-the-blank PR pitch to bloggers) and sometimes we wait for it to get pulled (like a blog or a wiki).

RSS transforms blogs from pull to push. The web transforms TV from push to pull.

[RSS is push because once you sign up for my blog, for example, each post is pushed to you. It starts as pull--you have to sign up--but then it no longer requires you to go hunt for it each day].

This isn't trivial. It changes everything about the way you market what you market. I'd spend some time thinking about whether you push or pull, about whether you can flip that, and about whether your posture matches your message.

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Listed below are links to weblogs that reference Push and pull:

» Push Me Pull You from Sublime Products Article Directory
Ethical marketing - and Seth has been talking about permission based marketing for years - does need to consider the consumer at the other end. ... [Read More]

» Wikis and Push vs. Pull from Atypical Virtual Associates
Pushing is bad. Well, maybe not as bas as pushing someone in personthat would be very bad. But its not as good as the magical action du jour which is Pull marketing. Part of me wonders if this actually works for the masses. I mean, you ca... [Read More]

» Should I Push or PullInformation? from SmoothSpan Blog
Another great Seth Godin post, this time on push vs pull.  He observes quite rightly that the beautiful thing about RSS is it converts a pull medium to a push medium.  He also mentions that he is not a pull guy:  I cant use internal wi... [Read More]

» Pull my finger ... er, I mean ... my blog post from The sascom magazine blog
I've never been a fan of the old "pull my finger" prank. I'm not above bathroom humor in general, but even as a kid I wasn't interested in actively participating in someone else's less-than-pleasant bodily functions. Some people feel the same way abou [Read More]

« Finding the long tail | Main | Great minds... »