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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How to spend $20 million | Main | The haystack »

Random Acts of Initiative

As a young first-year student at the Stanford MBA program (most of the other 300 students had wasted a few years working at a bank, but he came straight from undergrad) Chip Conley picked out four other students--strangers to him and to each other--and invited them to a weekly brainstorming session. He explained to us that once a week we'd meet for four hours and brainstorm business plans and entrepreneurial ventures.

A year later, we had compiled more than 500 great ideas, countless lousy ones and  had figured out how to think about the structure of a business. I think the five of us would all agree we learned more in that room in the anthropology department than we did in the classes we were paying for.

The extraordinary thing about Chip's little bit of initiative in setting up the group is how rare it is. Successful people have this in common. It's not the giant breakthroughs, it's the willingness to take little chances.

Chip has gone on to be the most successful of our team, running one the largest independent hotel chains in California. We had a deal... I agreed not to open hotels, he agreed not to write books. Well, once again, he broke his end of the bargain.

Even if you don't have an anthropology department nearby, there's no doubt that there's some small piece of initiative you can grab a hold of tomorrow.

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Listed below are links to weblogs that reference Random Acts of Initiative:

» Starting your own think tank... from The Best Teacher in the World
Seth Godin (the business guru) has an interesting post on his blog that applies to teachers as well as [Read More]

» Group creativity from Creativity?
Anthony Storr’s book, Solitude, points to the richness of our private and personal inner worlds  as territory for incubating creative ideas. Schopenhauer, Spinoza, Pascal, Descartes, Newton, Locke, Kant, Kierkegaard, Leibniz, Nietzsche, Kafka or Wi... [Read More]

» An MBA? It's now up in the air... from marginally subversive communication thoughts
Taking my MBA? Or Not. "Not" seems to be the answer I am leaning towards. Seth Godin slightly nudged me towards "Not" with this article. Thanks Seth. Again. [Read More]

» Chip Conley, Seth Godin and Joie de Vivre... from Solutions Talk
Today's Notable Quote: No one could have said it better than our employees when they coined our corporate mission statement, 'Creating Opportunities to Celebrate the Joy of Life'. - from the Philosophy and Mission page of the Joie de Vivre [Read More]

» Jake's RSS List, Installment #19 (Seth Godin's Blog) from Entrepreneurs Mean Business
Feed Title: Seth's Blog Feed Link: http://feeds.feedburner.com/typepad/sethsmainblog Content Link (Non RSS Feed): http://sethgodin.typepad.com/seths_blog/ When I Started Reading It: I remember that I started reading Seth's blog when he launched his bo [Read More]

» Group Creativity from Creativity and Action
Anthony Storr’s book, Solitude, points to the richness of our private and personal inner worlds as territory for incubating creative ideas. Schopenhauer, Spinoza, Pascal, Descartes, Newton, Locke, Kant, Kierkegaard, Leibniz, Nietzsche, Kafka and Wi... [Read More]

» Forget Book Clubs, Start a Brainstorming Club from Beyond Brainstorming
Seth Godin had a great post a couple of weeks ago about his first year at the Stanford MBA program. http://sethgodin.typepad.com/seths_blog/2007/09/random-acts-of-.html He talked about a fellow student called Chip Conley that picked 4 other students to... [Read More]

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